There are several ways in which your company can profit by partnering with top e-commerce companies. Here are a few significant benefits to operating: 

Top e-commerce sites have earned customers’ trust by consistently delivering on their commitments. They’ve risen to the top of their field due to their ability to meet or exceed customers’ expectations consistently.

To reach a broader audience, consider creating partnerships with leading companies in the e-commerce industry. This can significantly raise awareness of your business and expand sales prospects.

Top e-commerce companies usually possess well-developed networks for receiving, processing, and delivering customer orders. This improves the quality of their service to customers by allowing them to manage orders swiftly and effectively.

Many of the leading e-commerce platforms also offer their partners support for marketing. This can include contests, ads, and client information access for fine-tuning your marketing initiatives.

Top e-commerce businesses invest plenty of money into their systems; therefore, customers rarely get into trouble. If you work with them as partners, you can benefit from their technical knowledge and access cutting-edge tools and services to improve your online visibility.

There are many beneficial aspects to choosing the top e-commerce companies but also some drawbacks. It is essential to understand these difficulties and find feasible solutions. Here are some of the most common challenges entrepreneurs have to overcome

It’s important to consider the financial implications of developing a partnership with an established e-commerce company. Evaluating your financial resources and the potential benefits of the business is critical.

You may expect more incredible rivalry and an increasingly saturated market when selling on the most popular e-commerce sites. You need a solid marketing plan and distinctive products or services to differentiate yourself from the competition.

Finding an e-commerce platform that works well with your product or industry is essential. Consider whether or not the provider serves your niche market and meets your specific requirements.

Some e-commerce systems may restrict your ability to adjust your store’s appearance or operation. Discover if the platform offers the features and customization options to showcase your brand marvelously.

E-commerce platforms might implement alterations in their policies and regulations that affect your business. Maintain an ongoing awareness of any advances, and verify if they match your business’s long-term objectives and regulatory constraints.

Consideration and evaluation must go into finding top e-commerce companies. Here are some suggestions to consider before settling on a course of action:

First, you should determine what your company requires based on factors like the size of its operations, its target market, the nature of its products, and its expected growth rate. This will allow you to find e-commerce sites that fulfill your requirements.

Examine and contrast various e-commerce platforms in terms of their offerings, costs, and quality of service to customers. Generate a shortlist of feasible choices and evaluate them concerning your company’s priorities.

Before deciding on an e-commerce company, research what other businesses and sellers have undergone. Insights regarding the platform’s efficiency, reliability, and support for users can be gained in this way.

Make sure the e-commerce platform you’re considering offers solid integration capabilities with any other software or tools you already use for running your business. Maintaining everything that works together seamlessly can save time and effort.

Evaluate how well the e-commerce platform can expand as your company evolves. Ensure there will be no significant issues due to more visitors, sales, or product offerings on the forum.

Any e-commerce platform must have dependable customer service. Consider how well each company responds to customer inquiries and how beneficial the support crew is in general.

Make use of free demos and trial periods provided by e-commerce companies. Before making a long-term commitment, you can test the platform’s functionality, interface, and usability.

Now, let’s delve into some of the top e-commerce companies in 2023 that have been making significant strides in the industry:

As one of the biggest e-commerce companies in the world, Amazon provides a massive customer base for vendors to gain access to. Amazon’s continued success in the e-commerce sector can be attributed to the diversity of its product offerings, the quality of its fulfillment services, and the high-tech nature of its marketing tools.

Shopify is a popular e-commerce platform allowing companies of all sizes to set up and manage their websites for selling products and services. It features a straightforward layout, flexible theme options, trustworthy hosting, and many available plugins. Shopify’s popularity among businesses and well-known brands can be attributed to the platform’s simplicity and scalability. 

Alibaba is a Chinese e-commerce giant that operates globally by uniting buyers and merchants from all corners of the globe. It provides various options, including B2B and B2C marketplaces, cross-border e-commerce, and cloud computing. Alibaba is an excellent company for enterprises desiring global expansion thanks to its large customer base and an array of products.

Shein is an emerging e-commerce business offering affordable, trendy clothing and accessories. This company is a global e-commerce platform that caters to young people due to its stylish product selection, low prices, and easy-to-use interface. Connecting with its demographic is a priority. Thus, it emphasizes influencer marketing as well as social media.

The Japanese e-commerce giant Rakuten offers various products and services, such as an online marketplace, trip bookings, digital content, and financial services. Rakuten, famous for its reward system and customer-centric strategy, offers a one-of-a-kind e-commerce setting for both consumers and business owners.

Wayfair is a renowned e-commerce company focusing on furnishings and decor. The company offers products, affordable prices, and a user-friendly interface. Wayfair has made a name in the competitive e-commerce space by specializing in home furnishings.

eBay is an established online marketplace where individuals and groups can purchase and sell various goods. Both individual vendors and established enterprises can take advantage of the site’s flexible selling tools, which include bids and fixed-price listings. eBay’s popularity and reach worldwide make it a desirable platform for online merchants.

In 2023, choosing an ideal e-commerce platform requires your company’s specific requirements, conducting extensive research, and evaluating all available potential. Consider the suggestions above, and make a well-considered choice for your needs. Remember that thriving in the e-commerce world requires a commitment to constant growth and adaptation.

Whether you go with Amazon or Alibaba or check out some of the newer companies like Shopify or Shein, choosing the right e-commerce company in 2023 might be crucial to the success of your online business. Contact Us right now to develop your online store and boost maximum revenue!

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The post How To Choose Top E-commerce Companies In 2023 appeared first on Magesolution.

What is Omnichannel eCommerce?

Omnichannel eCommerce is a sales strategy that provides customers with a consistent shopping experience across all channels, whether online or offline. It is an approach that integrates all touchpoints of the customer journey, from browsing products to completing the purchase, regardless of the channel used, such as a physical store, website, social media, mobile app, or marketplace. 

Omnichannel eCommerce Development is to provide a seamless, integrated, personalized shopping experience meeting customers’ expectations and preferences.

Difference between Omnichannel and eCommerce?

E-commerce and omnichannel are related concepts in the world of retail and digital commerce, but they are not interchangeable terms. Here are the main differences between these two concepts:

Scope

E-commerce refers specifically to the buying and selling of goods and services over the Internet, while omnichannel eCommerce encompasses multiple channels and touchpoints through which customers can interact with a business, both online and offline.

Integration

An eCommerce typically involves a standalone online store that is separate from other channels, while omnichannel commerce involves integrating all customer touchpoints, including online and offline stores, social media, mobile apps, and more.

Customer Experience

An E-commerce platform typically focuses on the online shopping experience, while omnichannel eCommerce focuses on creating a seamless and consistent customer experience across all touchpoints, both online and offline.

Data and Analytics

Omnichannel eCommerce requires businesses to collect and analyze data from multiple channels in order to optimize their customer experience, while eCommerce may focus more on online metrics such as website traffic and conversion rates.

Overall, while eCommerce is an important aspect of omnichannel commerce, it is just one piece of the larger puzzle. Omnichannel eCommerce requires businesses to adopt a holistic approach to customer engagement and sales that integrates multiple touchpoints and channels.

Benefits of Omnichannel eCommerce

Omnichannel commerce offers several benefits for businesses that adopt this approach. Adopting an omnichannel commerce approach can provide businesses with a range of benefits, from increased sales and revenue to improved customer satisfaction and loyalty. Here are some of the key benefits:

Improved Customer Experience

Omnichannel eCommerce provides customers with a seamless and personalized shopping experience across multiple channels and touchpoints. This can lead to increased customer satisfaction, loyalty, and repeat business.

Increased Sales and Revenue

By offering customers a variety of channels to complete their purchases, businesses can capture more sales and revenue. 

Competitive Advantage

In today’s competitive retail landscape, offering an omnichannel experience can help businesses stand out from the competition and attract new customers.

Data and Analytics

Omnichannel eCommerce provides businesses with valuable data and insights into customer behavior across different channels. This can be used to optimize marketing and sales strategies, as well as to personalize the shopping experience for individual customers.

Increased Efficiency and Cost Savings

By integrating all customer touchpoints and channels, businesses can streamline their operations and reduce costs associated with managing multiple channels separately.

5 steps to boost user experience on Omnichannel

By following these five steps above, businesses can create a seamless and personalized omnichannel shopping experience that can lead to increased sales, customer loyalty, and brand advocacy. However, to optimize your Omnichannel eCommerce platform, businesses need a reputable eCommerce development unit to implement your desire. 

Here are five steps retailers can take to enhance the user experience on omnichannel eCommerce:

Step 1: Create a cohesive brand experience across all channels

In order to provide a seamless experience for customers, businesses should strive to create a cohesive brand experience across all channels, including online and offline stores, social media, mobile apps, and more. This can be achieved by using consistent branding, messaging, and design elements across all touchpoints.

Step 2: Implement a unified inventory system

A unified inventory system can help businesses ensure that products are available for purchase across all channels, and can prevent overselling or stockouts. This can be achieved by integrating inventory data across all channels so that customers can see real-time product availability.

Step 3: Use data to personalize the shopping experience

By collecting and analyzing customer data across all channels, businesses can personalize the shopping experience for individual customers. This can include personalized product recommendations, targeted promotions, and more.

Step 4: Offer flexible fulfillment options

In order to meet the needs of customers who want to shop across multiple channels, businesses should offer flexible fulfillment options, such as buying online, picking up in-store (BOPIS), or shipping from the store. This can help to reduce delivery times, and shipping costs, and improve customer satisfaction.

Step 5: Provide excellent customer service

Businesses should prioritize providing excellent customer service across all channels. This can include offering multiple channels for customer support, such as phone, email, and live chat, as well as providing quick response times and personalized support.

What’s Next in Omnichannel eCommerce?

The future of omnichannel eCommerce looks bright, with new technologies and strategies emerging all the time. As retailers continue to adapt and evolve their omnichannel strategies, customers can look forward to a more personalized, convenient, and sustainable shopping experience.

Personalization

Personalization will continue to be a key trend in omnichannel eCommerce, as retailers look for new ways to tailor their offerings to individual customers. By leveraging customer data and advanced analytics, retailers can provide personalized recommendations, offers, and promotions that are tailored to each customer’s unique preferences and behaviors.

Integration of emerging technologies

Emerging technologies such as virtual reality, augmented reality, and voice assistants are becoming more prevalent in omnichannel eCommerce. Retailers are using these technologies to enhance the customer experience and provide new and innovative ways for customers to interact with their products.

Enhanced data analytics

As more retailers adopt omnichannel eCommerce strategies, the amount of customer data available to them will continue to grow. To make sense of this data and use it effectively, retailers will need to invest in advanced data analytics tools and technologies.

Seamless payment solutions

Payment options have always been an important part of the shopping experience, but they are becoming even more important in omnichannel eCommerce platforms. Retailers are increasingly offering flexible payment options such as mobile wallets and buy now, pay later solutions to make the checkout process more seamless and convenient for customers.

Sustainability and social responsibility

Customers are becoming more conscious of the environmental and social impact of their purchasing decisions. As a result, retailers are focusing on sustainability and social responsibility in their omnichannel commerce strategies. This includes using sustainable materials, reducing waste, and supporting social causes that align with their brand values.

Conclusion

Omnichannel eCommerce has become an essential strategy for retailers to provide a seamless shopping experience for their customers across multiple channels. By offering a cohesive and personalized shopping experience, retailers can improve customer engagement, increase sales, and build customer loyalty. By following the five steps outlined in this article, retailers can enhance the user experience on omnichannel eCommerce and reap the benefits it provides. Contact us today!

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The post Understanding Comprehensive Omnichannel eCommerce appeared first on Magesolution.

ECommerce platform 

What is an eCommerce platform?

eCommerce refers to transactions between a single vendor and many customers over the Internet. The vendor is responsible for setting up and maintaining eCommerce websites, as opposed to marketplaces, which take care of supporting the reliability and functionality of their websites. Most importantly, a client should be able to browse products on an eCommerce site, add items to their cart, and then check out.

If a business owner decides to start an online store from scratch or add one to an existing one, an eCommerce platform might be a lifesaver. You might want to learn more about some of the most popular eCommerce platforms, such as BigCommerce, Magento, WooCommerce, Shopify, etc.

Advantages and disadvantages of the ECommerce platform

Advantages

1. It enables full control of the website

B2C or B2B e-commerce platforms often provide templates for business owners to get started. So it is easier for businesses to build their own e-commerce website from scratch. However, if you are an experienced developer, you can decide to create your own website using your expertise and talents.

You have full control over the operation, appearance, and navigation of your site. Therefore, it allows you to modify the website to offer the greatest user experience. You can also integrate with technologies that are already on the market to increase sales or engage clients, such as by adding a live chat widget to offer prompt client assistance.

2. It enables businesses to boost awareness of their own brands.

Selling on an e-commerce website gives you the opportunity to develop your own style, including the voice and tone as well as the visual components, and build your brand. It gives your company personality and sets it apart. There won’t be any “suggested products” from competitors to mislead your visitors.

3. It is easier to gather customer information for marketing campaigns.

E-commerce websites give owners the ability to gather data and communicate with customers directly, whereas marketplaces have limited access to customer analytics. It is useful when you want to analyze buyer behavior for a better understanding and to enhance the user experience on your website.

Retargeting your clients, whether they are site users who view your ads or those who have made purchases, is one of the benefits of having an e-commerce website. You can use the resources at your disposal to contact clients who abandon their shopping carts with automated messages.

Disadvantages

1. It can take a lot of time and effort to set up.

Making your own website is something you can do. You can do it as simple or complex as you like. Thanks to the development of eCommerce platforms and do-it-yourself tools, launching a website has never been easier. However, you might still run into technological issues or, at the very least, time limitations.

There are many stages, including choosing a domain name and hosting company, setting up an online store and a shopping cart, and creating content for the website. Besides that, the website will still need labor to be set up and maintained. 

2. It requires effort to get people to visit your website.

Your website won’t always draw in customers or even be found right away, for that matter. Marketing efforts are needed to set up an efficient promotional campaign.

After they have seen your website, you must now convince them to buy your product. Furthermore, when designing your website with users, you should consider the interesting message, button placement, mobile experience, and other elements.

The top eCommerce platforms for your business 

Let’s take a brief tour of Shopify, WooCommerce, Magento, and BigCommerce, the top eCommerce platforms for your online store.

Shopify

One of the top hosted solutions available is Shopify. Shopify is preferred by retailers worldwide because of its fantastic eCommerce tools and a range of extensions. Additionally, this product is really easy to use and reasonably priced.

Woocommerce

WooCommerce is renowned for its low cost, strong customizability, and incredible eCommerce features. In addition, WooCommerce’s theme store has more than 1000 themes and templates available to users. You may launch a beautiful and effective WooCommerce store for around $20 to $100.

Magento

Because of its great scalability, high customizability, and strong built-in features, Magento has earned a well-deserved reputation. Due to its complex framework, this solution is better suited for medium- to large-sized organizations. A good Magento store will cost between $15k and $100k.

Bigcommerce

BigCommerce is an eCommerce platform that enables you to build an online store and sell on many platforms. Due to its zero transaction costs and scalable solutions, it is ideal for high-revenue and developing businesses that need a scalable sales platform. Its starting monthly price is $29.95.

Marketplace

What is a marketplace?

A website that sells goods from numerous sellers is called a marketplace. The owner of the marketplace does not own any stock. Instead, it is their responsibility to facilitate transactions and display other people’s products. The three parties involved are the marketplace administrator, the buyer, and the seller. As you predicted, marketplaces earn money by either charging a fixed membership fee, a commission on each transaction, or both.

There are a ton of online marketplaces available today, including those from Amazon, eBay, Etsy, Walmart, and Alibaba,…  Setting up your store is usually extremely simple on marketplaces. Moreover, some of them let you sign up using your Facebook account.

Advantages and disadvantages of the marketplace

Advantages

1. It attracts more traffic and audience engagement

Particularly those mega-sized marketplaces are the assurance of traffic and audience engagement. For example, Amazon. In 2020, there will be 200 million paying Amazon Prime subscribers worldwide. Besides that, there will be more than 10.19 billion shares of AMZN outstanding. It means that by using Amazon to sell their goods, companies can reach millions of Internet users and perhaps increase their revenue. 

2. Fast and simple to set up

You can start selling on marketplaces without having any technical knowledge. The platform is developed and maintained by the marketplaces’ own professionals. Therefore, they have everything set up for business owners like you. Simply up for an account and begin adding your products.

3. Lower cost to set up

An e-commerce website’s development might be expensive. In case you need a team of experts to complete the task, consider the costs you will have to pay the platform as well as the cost of hiring web developers and designers. In contrast, marketplaces enable you to reduce employment costs.

You pay fees to marketplaces at a reduced rate at first. For instance, whereas Amazon charges Individual plan customers $0.99 per item sold plus additional selling costs, eBay charges between 10% and 15% of the total value once your item sells.

Disadvantages

There are other competitors on the same website.

Although your product is unique, several others with comparable qualities are competing for the attention of your potential customers. In a crowded market, your product might not necessarily stand out.

Additionally, your competitors may advertise their products on your pages to draw buyers who view your listings.

You could not even be recognized by the customers who buy your products.

The buyer will remember the market, not your brand, the next time they buy your product. In most markets, the merchandise takes priority over the sellers.

Individual brands receive very little, if any, personalization. As a result, it can be difficult to raise brand awareness and recognition and, ultimately, differentiate your business.

You cannot compile a database of clients for marketing campaigns.

Marketplaces restrict vendors from contacting customers outside the website since they serve as a middleman. Therefore,  you cannot provide your customers with future incentives, information about new items, or even just a simple reminder that your item is ready in order to promote additional purchases. As a result, you are unable to make a profit from previous clients.

The top marketplaces for your business 

Amazon

The largest online retailer in the US is Amazon. This marketplace is renowned for its fantastic shipping service and first-rate customer care. The vast customer base of Amazon makes it a potential investment even though opening a new store is not that simple.

eBay

A global e-marketplace called eBay offers C2C online commerce services. With eBay’s auction platform, you can practically sell anything there. eBay is well-known for its excellent “Buy it now” shopping options, online classified ads, and online event ticket trading.

Etsy

Customers can find distinctive and inventive goods on Etsy for a reasonable price. Etsy draws 3 million sellers and more than 50 million active shoppers as a result in 2022. You won’t have to pay anything to start a new Etsy shop thanks to the low cost.

Walmart

This marketplace runs both an online marketplace and a global network of physical stores. Walmart is well-known for its “everyday low prices” policy and extensive product selection; you can find anything there. This e-commerce behemoth is ranked as the second most well-known market in the US.

Differences between eCommerce platform vs marketplace

User engagement and traffic

This is the first difference between the eCommerce platform vs the marketplace we want to mention in this article. Marketplaces’ main objective has always been to connect transactions between buyers and sellers. The marketplace’s qualities offer a wide range of product categories and more website traffic. Therefore, it reaches a larger target audience.

In contrast, it is harder to get visitors to stay on an eCommerce website. The website needs a lot of time and money to be able to draw in visitors. Even if you have a lot of experience, you can still be focusing on the wrong target audience.

Brand recognition and marketing

The second difference between the eCommerce platform vs marketplace is brand recognition and marketing. Vendors in marketplaces have limited to no contact with the customers. Selling your goods or building customer loyalty and brand recognition are difficult tasks. Another significant disadvantage of online marketplaces is the lack of direct access to customer data and conversations. Furthermore, the marketplace is more likely to be remembered by returning customers than the brand.

Besides that, eCommerce websites have complete access to all customer analytics. Additionally, they might contact with clients directly to inform them of promotional events and new items. Analyzing your customers’ online behavior will help you better understand their behavior.

Furthermore, by running an eCommerce website, you also can reach target visitors with advertisements or clients who have already made purchases from you. Thus, you can stay in touch in the future.

Scalability

Looking at the details of eCommerce platform vs marketplace, we can see that owners of marketplaces are less likely to lose money than owners of eCommerce websites. When store owners sell on marketplaces, they don’t buy or sell anything, significantly increasing the possibility for the business to expand. Because they may easily reach economies of scale, marketplaces can expand more quickly than eCommerce websites.

However, an eCommerce website requires more time to scale up. In fact, retailers need to buy more product inventory and find more storage space. More labor will be hired in order to handle, classify, store, and ship all of the products. Therefore, it could lead to a rapid rise in your costs.

Inventory tracking

Because online marketplaces provide as a venue for e-merchants to display their products and engage with customers, they do not keep inventory. Fortunately, there is no danger if items don’t sell either. Because you do not have to pay the expense of keeping an item in stock that is not selling when a product has no traffic; the seller is responsible for removing it.

On the other hand, in case you run an eCommerce website. So you can have trouble maintaining inventory unless you use drop shipping to meet client demand. In the lack of these updates, you will need to expand your warehouse without lowering your profit margins. Any products that don’t sell can be kept in this way.

Volume

Compared to eCommerce platforms vs marketplace, marketplaces make money from commissions and listing fees. These businesses require a significant volume of listings and transactions on their platform in order to keep making more money.

On the other hand, eCommerce websites make more money from each sale. As a result, they want to give quality sales preference over quantity. Furthermore, commissions on expensive goods will undoubtedly bring in more money than commissions on cheap ones.

Cost and time

Compared to eCommerce, creating an online store on a marketplace can initially save more money and time. Furthermore, it’s easy to start selling and create contact with potential customers who have made purchases from the online marketplace before. Less time spent on building the store gives you more time to focus on product development and sales. Therefore, it can quickly increase revenue and profitability.

In contrast, an eCommerce website will almost certainly cost more upfront. You’ll need to either build it yourself or pay a web developer to maintain your site. Moreover, using an eCommerce platform that is already ready for use, business owners may quickly create and launch their online store.

Comparing eCommerce platform vs marketplace: How do you move from a marketplace to your own store?

Select the suitable eCommerce platform

If you use the right platform, you’ll get a proper answer and access to a wealth of useful plugins and features. Therefore, you can launch your online business as successful as possible.

Drive customers to your new online store

Don’t forget to provide information about your company in the “about me” section and other places. Include details about your new website,. Hence, you can provide a professional appearance, and remind your customers of any exciting offers, bargains, or other information they may find there.

Because marketplaces don’t want traffic to be diverted away from their website, you should do it carefully. Look into legal options to show your store in a unique way that won’t break the restrictions on your account.

Include marketing content In shipments

Include things such as your business card, a promotional code, or even a QR code when customers choose to buy products on your website. When they pack orders from marketplace store purchases, that will bring them directly to your store. Inform your customers that the products they’re seeking can be found here

Consider the newsletter

It might be challenging to let both previous and future customers know that you are moving or opening a second location because of the rules of the market. A great way to customize your communications is to create a mailing list. You can also ask your customers to provide any feedback or other comments. Inform your customers before making the transition.

Launch marketing campaigns

While you want to drive more traffic to your website and attract new visitors, don’t ignore your existing customers. It will be less expensive to send them reminders that you still exist than to spend a lot of money on advertising and trying to gain the trust of new clients.

Contacting clients via social media, email,… is a great way to inform them of the upcoming event of your new online business. After all, they have already made a purchase from your store.

Concentrate on social media

Being engaged on social media platforms like Facebook, Twitter, Instagram, TikTok, and others makes it simple to develop a distinctive brand. When you’re in the market, it’s considerably harder to set yourself apart from the competition. Social media is a great way to involve your audience and keep them informed of everything that is happening on your website.

Create free content

Having an online store requires more than simply selling products; you also need to give your clients an unforgettable experience and build a strong, loyal following. Why do you do that? Your website will benefit from having free informational elements like blogs, YouTube channels, and other guides. This provides assistance and conveys expertise to your customers.

Encourage sales

Consider offering customers on your new website limited-time deals, exclusive memberships, loyalty programs, or other potentially attractive offers in case you want to engage both current and potential customers. Not only may it help with one-time transactions, but it can also greatly enhance traffic to your just-launched online business.

When you build your own website, there are no longer any marketplace charges, so you can adjust your pricing. You can cut the price of the same goods when they are posted on a marketplace and yet profit more.

Improve your SEO

Search engine optimization (SEO) is one of the most crucial elements of a successful eCommerce business  Customers that found your store through search engines without using paid marketing is included in the increase in organic traffic. Therefore. your products should target the right keywords and perform well in search results.

Conclusion

To get ready for your initial step in eCommerce, check out Magesolution if you’re interested in eCommerce platform vs marketplace! We are confident that we can simplify and increase the efficiency of your management work. CONTACT US right now for more information

>>> Read also:

M-commerce vs eCommerce: The comparison brings to you the most comprehensive look

Mobile Ecommerce Apps to revolutionize your business

The post eCommerce platform vs marketplace: Which one is better for your business? appeared first on Magesolution.

What is an eCommerce app?

A mobile commerce app is another name for an eCommerce app. Additionally, it is a piece of software that enables users to explore and buy products from online shops.

Apps for mobile commerce are useful for both clients and business owners. Brands can communicate with clients more effectively. Furthermore, customers can customize and manage their experience. Moreover, the technique of developing sales channels using social media, such as selling on Facebook or purchasing on Instagram, is known as social commerce. On the other hand, eCommerce apps, are distinct from these channels.

Features of an eCommerce app

While there are significant differences between various eCommerce platforms, all mobile commerce apps have a few necessary and attractive features.

Essential features

Browse and search options: An eCommerce app’s goal is to make finding goods as simple as possible, whether it’s searching for a specific product or looking through the latest goods

Shopping carts: Every mobile commerce app must have a shopping cart so users can quickly add products, and modify quantities,…

Customer support. When making a purchase mistake, requesting a return, or exchanging goods, customers occasionally require assistance navigating an online store.

Optional features

Push notifications.  By activating the push notification, you may alert customers to restocked merchandise, remind them of products they still have in their shopping carts, and more by turning on push notifications.

Multiple payment options. It will be easier and seamless in the checkout procedure if there are various payment options. The option to pay with a credit card, through a service like PayPal, or possibly with a purchase now, pay later business like Affirm gives clients some further options.

Types of eCommerce app

There are two main kinds of mobile commerce apps as following:

• B2C. B2C mobile apps are currently the most popular eCommerce apps. They connect companies providing goods and services to specific clients.
• C2C. Similar to the B2B eCommerce app, the C2C eCommerce app connects two or more customers so they can trade goods or services.

Advantages of developing an eCommerce app

Creating an eCommerce app is helpful for both clients and business owners, regardless of the type of eCommerce app that best suits your business strategy.

Speed

On mobile devices, e-commerce apps often keep their data locally. As a result, they are quicker and easier to use than their mobile web counterparts. Higher conversion rates and lower bounce rates might result from faster load speeds. It means that buyers are less likely to leave their abandoned carts. Additionally, business owners who have a quick mobile app are more likely to boost their revenue potential.

Visibility

Online retailers may contact their customers wherever they are even if they are browsing with another app by using features like push notifications. Push notifications are a simple approach to encourage users to use your software again. especially if you utilize them to provide special discounts or promotions.

Personalization

Customers may customize their shopping experiences with an eCommerce app, whether it’s by saving their sizes or adding their favorite goods to a wishlist. Besides that, business managers can learn more about what their customers want and customize real-time communication to meet each person’s preferences.

Brand loyalty 

Ecommerce app also gives business owners the chance to increase brand loyalty and customer retention. App users are three times more likely to make a subsequent purchase, claims eMarketer. Additionally, they generate over three times as much income as average buyers.

Top eCommerce app trends for growing your business.

Audio experiences

A number of well-known apps have introduced audio experiences as app upgrades. For instance, a dating app just launched an audio feature. Therefore, users can contribute 30-second audio recordings to their profiles. Additionally, Spotify is exploring in-app tools that let users make their own podcasts from the Spotify app.

Audio can be used for customer service, client testimonials, and customer-to-customer Q&As. According to a PYMNTS interview with ACI Worldwide’s global director of omnichannel payments, user audio signals will be used to trigger customized offers from mobile apps as soon as possible.

Livestream shopping

Since the epidemic, live purchasing on social media has increased dramatically, especially on platforms like Instagram Live and YouTube. Brands will show a product during livestream shopping, after which a pin for the product will appear. So it enables viewers to tap the pin and add the product to their shopping cart.

By 2021, livestream conversion rates will be ten times higher than other e-commerce platforms. Furthermore, according to experts, the live shopping market in the United States will be worth $35 billion by 2024.

Buy-now-pay later services

Buy-now-pay-later (BNPL) services like Klarna and Afterpay are becoming more and more popular among consumers. With this method of payment, customers can make a purchase and then pay for it in a number of installments. BNPL is often preferred by customers over credit cards as a simpler and more adaptable payment option.

For instance, Apple Pay Later, a buy-now-pay-later option, was introduced. Buy-now-pay-later services are becoming more and more common. Because they let customers obtain a product without making a payment right away. In actuality, the value of all BNPL payments in 2022 climbed by 77.3% over the prior year to reach $75.6 billion. Therefore, it demonstrates exponential growth in consumer demand.

CTV advertising

Many app marketers are leveraging the connected TV (CTV) advertising trend and industry development across all verticals, including e-commerce.

The percentage of adults who view videos on CTV every day is currently approximately 40%. Besides that, this figure is expected to rise. This increase in CTV viewing has attracted the attention of many advertisers. Furthermore, according to Adweek, CTV ad spending will increase by 39% from 2021 to $21.2 billion in 2022.

Headless commerce

An API is used by the headless architecture to send data in real-time between the frontend, or consumer-facing digital storefront, and the backend processes, tools, and systems. As a result, there is no need for additional procedures or tools, and various channels may be easily integrated and managed.

Augmented reality assistance

Although not new, augmented reality’s (AR) role in in-app purchasing is undoubtedly on the rise this year. According to a Valuates analysis, between 2022 and 2028, the global market for AR in retail will grow at a CAGR of 20%. An increase in the use of linked devices and higher smartphone penetration globally is expected to increase AR growth.

A lot of e-commerce apps use augmented reality (AR) to provide in-app product testing for customers. In this instance, augmented reality (AR) uses a smartphone to add a product digitally to a real-world view.

Best eCommerce app examples for inspiring you

Sephora

With over 1,750 retail locations in 30 different countries, Sephora is a leading international cosmetics and beauty shop. With its digital transformation, the brand has seen enormous success, with the Sephora app serving as its main mobile tactic.

Highlights:

More than 2 million people have downloaded the app. It also contains a lot of features for the in-store digital world, like an integrated loyalty card and gift card, product scanning for ratings and reviews, tailored alerts regarding in-store promotions, etc. With Sephora Virtual Artist, users of the app may even virtually try on various cosmetics while using their mobile devices. More than 8.5 million visits and 200 million different colors of foundation, lashes, and lips have been generated by the augmented reality function.

ASOS

The international apparel store ASOS is based in the UK. It provides mobile experiences for more than 85000 products available online. More than 80% of UK traffic comes from mobile devices, so the company has focused a significant amount of its resources on the ASOS mobile app to bring 850+ brands to their customers. More than 10 million people have downloaded the app, and users spend 80 minutes there each month on average.

Highlights:

The “Style Match” visual search tool from ASOS is expected to boost in-app sales by 30% to 35%. Shoppers can rapidly find similar goods to any chosen outfit using the main app function. They only need to capture or upload a reference photo, and the style match will display the results from the brand’s 85,000 product collection. The tool has been doing a great job of providing customers with persuasive recommendations by analyzing the color, pattern, and texture of the image.

Boxed

The American online wholesale company Boxed provides bulk groceries and household product deliveries. Customers can purchase wholesale goods on the go and without having to pay a membership fee to a wholesale club thanks to this brand’s user-friendly mobile app.

Highlights: 

For certain occasions such as a trip, party, or another event, Boxed has curated shopping lists and ideas. As a result, users of the app save time while preparing what they’ll need to bring or serve. These lists can be configured in some ways. Therefore, users can quickly alter their own list by removing existing terms and adding new terms.

The app uses machine learning to forecast when a client will run out of a product based on previous purchases. After that, SMART Stockup will send a reminder. Hence, they can quickly make another order for the goods. The Boxed app allows users to search for specials and deals in the Stuff on Sale section, which makes shopping even more enjoyable.

Glasses by Warby Parker

This brand is an American online retailer of prescription sunglasses and glasses. Its online distribution model lets clients order and try on a number of pairs of famous glasses for free before making a purchase. After the website went up, the eyewear brand already had 20,000 people on a waiting list within 48 hours. With an award-winning iOS app, the popular web-based store is expanding its operations to mobile devices.

Highlights:

Customers can try placing a virtual glass style on their images using the Warby Parker app to see how it looks on them. In its most recent upgrade, the app makes use of the iPhone X’s camera to map users’ faces and suggest the glasses that will suit them best.

Nike

As part of a customer-focused digital strategy, this sportswear giant launched the Nike app with the goal of merging traditional retail with smartphone technology.

Highlights:

Customers may use the Nike app to check any item’s availability in-store and make same-day reservations. When a product is ready for pickup, clients will receive a push message after making a reservation. For their in-app purchases, NikePlus users have access to unique deals, special Nike goods, and partner benefits. Users may quickly and simply verify product specifications, find available options, and view real-time inventories online and in-store thanks to its barcode scanner.

Conclusion

The greater experience that apps provide is what has led to their increased adoption. Shoppers choose mobile apps for a variety of reasons, including their mobile-first UI, quick loading, safe checkout, and simple home screen access. For that reason, what are you waiting for? Let’s develop an eCommerce app for your own business right now. At Magesolution , we are confident to offer the best services at an affordable price for your business. Let’s CONTACT US to get a free consultation. 

>>> Read also:

M-commerce vs eCommerce: The comparison brings to you the most comprehensive look

Explore eCommerce marketing strategies to build and implement a successful eCommerce marketing plan in 2022

The post Mobile Ecommerce App to revolutionize your business appeared first on Magesolution.

Definition

What is M-commerce?

The purchasing and selling of products using mobile devices like smartphones or tablets is mobile commerce or M-commerce. It also refers to mobile device-based online payment transactions. Retailers are now able to offer services, goods, and payment gateways via smartphones thanks to advances in mobile connection, security, and app development. The trend toward mobile commerce is also being pushed by the rising number of smartphone users.

What is eCommerce?

The act of purchasing and selling products via the Internet is electronic commerce or e-commerce. E-commerce integrates all online payment systems and services. Online retailers who take payments online are included. In reality, e-commerce includes not just commercial or financial transactions carried out through networks but also an extensive network of related global business procedures.

E-commerce now refers to the electronic purchase or selling of products and services to customers all over the world. It also contains both products and professional services.

Key differences between M-commerce vs eCommerce

There are some differences between M-commerce vs eCommerce, despite the fact that both the web and the world of mobile devices are founded on the same fundamental concepts and seek to simplify people’s lives.

The future of M-commerce vs eCommerce

eCommerce

Marketplaces

Recently, clients have become accustomed to making all of their purchases in one location. It is incredibly convenient and effective to order a variety of goods, such as apparel and home goods, from a single marketplace rather than from several stores, especially during a pandemic. You don’t have to pay for many deliveries. Moreover, marketplaces frequently provide a wide range of perks and discounts.

It can operate as an additional channel for your company as well as a further marketing tactic and direct clients back to your own website.

Rapid customer research

To stay up with customers’ preferences and requirements, which are always changing, businesses should do quick customer research.

Running a rapid user study instead of opting for a guessing game is the only option, especially during busy shopping seasons when companies must move quickly. It’s a terrific technique to evaluate marketing initiatives or new strategies.

Augmented reality

Our shopping experience might be taken to a whole new level via augmented reality. An application can assist in providing a sensory experience similar to what we are used to in physical stores. Moreover, customers can see a product more closely, tried on, or you can imagine how the furniture will look and fit in your living room.

Sustainability

Sustainable manufacturing and business refer to the development and marketing of goods created from resources with packaging that is safe for the environment and of such high quality. Therefore, they can last for a very long period. These are products that have labels like “biodegradable,” “organic”, “plastic-free”, “durable”, “ethical”, “compostable”, “recycled”, “eco-friendly”, “reusable”,…

Omnichannel selling

You may reach your customers and give them a more customized experience by using this marketing strategy. Customers increasingly expect to access content on several platforms and receive varied approaches from businesses.

Next, concentrate on the channels that your target audience and existing clients use the most. Additionally, you can leverage the cross-channel data you gathered. Therefore, you can provide your customers with even more individualized shopping experiences through discounts, coupons, and loyalty programs.

M-commerce

Progressive Web Apps

It combines the compatibility of standard web applications with the capability of native apps. By forgoing the development of mobile apps that depend on various OS types and whether they have the most recent updates, businesses can reduce their costs. On the other hand, PWAs are more affordable and compatible.

One-Click purchase

Shopping cart abandonment may be caused by the drawn-out checkout process with all the tedious and repeated entering of personal information. Therefore, you can save clients’ time and enable one-click ordering by saving their personal information willingly inside a mobile app.

Social commerce

Advertisements on “shoppable” posts and sites have led to ongoing social media purchases and transactions. More opportunities to purchase goods without ever leaving social media platforms will soon be available.

Advantages of M-commerce

There are many advantages for businesses in mobile commerce. To show why mobile commerce is the best strategy for an online business, let’s look at some of the benefits.

Learn more about the insight of your customers

Retailers can connect with clients more personally thanks to mobile apps. For instance, apps that integrate analytics and beacon technology allow retailers to interact with customers directly throughout their time in a store.

They provide a customized purchasing experience. Signals deliver discounts and promotions and can link the online and offline worlds of retail. These signals may even notify buyers of the new arrival products in which they may be interested.

Retailers can change in-store strategy and operations to better match customer interest and behaviour thanks to customer insights gathered from technology. Therefore, they can increase their customer loyalty.

Personal touch

Particularly effective at bridging the gap between a business and its potential clients are push notifications. People frequently carry their mobile devices with them practically everywhere they go. Therefore, they are quick to provide offers and are better able to reach clients. Furthermore, according to studies, users who are engaged with push notifications are more likely to utilize an app the following month—on average, 62% of users do so.

Improving the customer’s experience.

Retailers can more readily draw customers’ attention by offering the correct kind of service because people frequently keep their mobile devices near at hand.

Besides that, utilizing chatbots and messaging applications is a different tactic to try. Using the apps and services that customers already use and adore makes it simpler for businesses to engage with their clients. With the use of chatbots and AI interfaces, businesses can offer more effective customer service, more individualized purchasing experiences, and fraud prevention. Furthermore, they can assist with image searches as well.

A range of payment methods

M-commerce can offer customers a truly varied selection of payment choices thanks to the emergence of new mobile payment solutions. Moreover, Mcommerce provides mobile wallets, which enable one-click checkout in many stores. Apple Pay, PayPal One-Touch, and Amazon Pay are a few common mobile payment options.

An extra marketing channel

In addition to notifications, Mcommerce gives businesses the chance to advertise by providing promotions, mobile-only discounts, exclusive rates for consumers who register, free delivery, and much more. Therefore, shop owners can increase user registration and attract new clients.

Conclusion

M-commerce is becoming more and more valuable and important because more people use eCommerce platforms through their mobile devices. Furthermore, because of its distinctive features and the amazing benefits it offers, such as mobility, accessibility, and connectivity, mobile commerce is a rapidly expanding industry. Magesolution is a suitable development partner for eCommerce development. Send us a message for more information!

>>> Read further:

Explore eCommerce marketing strategies to build and implement a successful eCommerce marketing plan in 2022

How to apply Digital Transformation to your eCommerce businesses effectively

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What is Ecommerce Marketing?

Any marketing effort you make to promote your online business and increase sales is known as eCommerce marketing. It applies to both acquiring new clients and convincing existing ones to make another purchase (customer retention).

Moreover, Ecommerce marketing includes the following:

• Makes your e-commerce website more attractive
• Brings your business in front of the target markets
• Enables anyone seeking products you sell to find your website with ease.
• Generates new buyers from website visitors
• Re-engages website customers to encourage them to make another purchase
• Makes post-purchase experiences better to boost client happiness and improve their loyalty
• Provides timely, appropriate offers and information to reactivate current clients to love shopping with you

You wouldn’t make any sales if eCommerce marketing wasn’t used. Launching your e-commerce website is insufficient since customers must first find you before making a purchase. 

Types of Ecommerce Marketing

Almost all digital marketing channels as well as some offline, conventional ones are included in eCommerce marketing:

• Search engines
• Social media
• Email marketing
• SMS
• On-site
• Personal media, such as blogs
• Non-owned online publications and podcasts
• Print ads and TV commercials are examples of offline marketing.

Let’s explore the eCommerce marketing strategies that eCommerce marketers find to be most effective. You’ll receive a complete view of the many options to assist you in determining which best suits your business.

Ecommerce SEO

Your website will become more visible and accessible through search engine optimization (SEO) (Google, Bing, etc.). Adding keywords that potential clients might use to find products similar to yours is the main goal here. When the search engine realizes that you have what it is looking for, it ranks you high in the list of results.

The copy on your home page, FAQ page, and product page copy should all be optimized for e-commerce. Additionally, starting a blog will improve your SEO. There, you may respond to inquiries from potential customers like, “How to wash a denim shirt?”

>>> Read also:

Affordable SEO packages for small businesses: Why should you invest in SEO?

Local SEO: How to make use of local SEO for your eCommerce website?

Email marketing

An important strategy for promoting your e-commerce is email marketing. This approach is more affordable and dependable.

Simply selecting an email marketing solution is all that is required. After that, you may begin building your email list and launching email marketing campaigns. The key characteristics to consider are:

• Transactional emails: used for logins and password changes, monitoring updates, and order confirmations
• Automated emails: sent when a preset condition is satisfied or a client takes a specific action
• Segmented emails: Emails with relevant offers that are targeted to certain client segments based on their online behavior and past purchases

You may send a variety of emails to engage and convert your subscribers, including:

• Welcome email: Introduce your website and brand to your customers 
• Drip nurture email: a series of messages that enlighten and educate subscribers about a product until they are prepared to make a purchase.
• Abandoned cart email: this works as a friendly reminder to the customer that they have added products to their shopping cart but have not yet made a purchase.
• Post-purchase email: Maintain your contact with the buyer to encourage more purchases.
• Upsells and cross-sells: Email offers with goods connected to previous purchases
• Win back email: Reactivating an inactive client who hasn’t purchased for a long time
• Loyalty reward email: Email to thank your loyal customers with an additional benefit, a higher-level discount, or a giveaway.
• VIP offer email: Provide unique offers to VIP clients for engaging them.
• Ecommerce newsletter: A frequent update on your business and products to stay top-of-mind.

Conversion rate optimization

Conversion rate optimization refers to the actions you do to convert website visitors. You’ve put a lot of effort and/or money into getting traffic. Therefore you expect sales to come from it. 

You may employ a variety of strategies on your website to increase sales, including:

• Using push notifications
• Live chat
• Reviews from users and user-generated content (UGC)
• Tools for VR fitting and positioning, such as for clothing or furnishings

SMS marketing

SMS marketing is the method of using text messages for promotion. It works well for urgent warnings, updates, and time-limited offers.

For example, consider an automatic SMS that sends out a special offer on the morning of a customer’s birthday.

Just keep in mind that sending an SMS to a contact requires their permission. Additionally, this type of marketing is strictly regulated in several countries; thus, check before sending.

Organic social media marketing

This is your unpaid online presence on social platforms such as Facebook, Pinterest, Instagram, and TikTok,…

You may educate users about your products, offer business updates, and support causes that are consistent with your brand values when you campaign for e-commerce.

You may also set up social commerce, which includes selling directly on Facebook, Instagram, and Pinterest. It serves as an additional online sales channel for customers who don’t want to look around and purchase goods on your website.

Paid social media marketing

For eCommerce enterprises, organic social reach is often inadequate. Therefore, you have to pay to play.

Depending on the social media site, ad formats change. To determine which one is most effective for your e-commerce shop, test them out.

Then there is influencer marketing, which involves paying well-known users of social media to advertise your goods. They can assist you in reaching niche audiences. While some influencers have a set price, others are free. Not for the exposure, but for the sales that are generated via them. Try experimenting with several ones of the following sizes. The fact that the micro-influencers are more focused and more suited to your niche to convert more effectively.

Search advertising

You may purchase extra exposure on search engines in addition to social media. The most preferred choices are:

• Pay-per-click (PPC, Google AdWords) results are displayed at the top of the page for selected keywords, such as “recycled shoes.”
• With Google Shopping, a free service, you can list each product you sell along with pricing and images to reach out to more high-intent buyers.

Affiliate marketing

They accomplish this through blog articles where they discuss your goods or just list their top selections in a certain category. One of the recent trends in eCommerce is influencers publishing directly on social media in place of affiliate marketing. However, affiliate marketing is still a robust industry for Amazon retailers.

Partnerships

To expand your reach to their audience as well, you might develop cooperation with other businesses. For lifestyle eCommerce firms with similar target markets, it works well as a marketing approach.

PR and brand awareness

Although PR may seem outdated in e-commerce marketing, it is not. You’ll gain from being highlighted in both offline and online media sources, especially at launch.

A founder interview, a mention in a listicle (X gift ideas for Y), or having your headliner appear in a picture shoot are all examples of how to do this.

Ecommerce content marketing

Another marketing strategy that might help e-commerce firms, in the long run, is content. It comes in a variety of formats:

• Blog posts
• Video
• User-generated content, including advice and assistance with images, videos, forum posts, and testimonials

The purpose of content marketing is to inform, entertain, assist customers in making decisions, and answer inquiries.

You have the chance to share your knowledge and values, clear any possible concerns, and convince new or existing customers that you are a reputable company.

The best eCommerce marketing strategies

Utilize customized URLs

This is one of the simplest eCommerce marketing strategies you can use to monitor the products your clients are browsing. It assists online merchants in monitoring client behaviour and analyzing it to boost sales and enhance the shopping experience.

You should hire IT specialists that are proficient in using customized URLs. Because they may help you discover more about your target market and persuade them to purchase the products they want. Google recommends that a website’s URL structure be as easy and simple to remember as possible. This is because people utilize search engines more often than any other method.

Additionally, remember to include your goal keywords in customized URLs. Because this can aid search engines like Google and Bing in giving you a higher ranking in relevant searches. According to Google’s announcement on customized URLs, users will have an easier time finding what they’re looking for and will have a better search experience if your URL is more specialized.

Enhance Search Engine Optimization (SEO)

To come up with new ideas on which product categories would be best for their business, many eCommerce marketers do keyword research. Through ad platforms like Adwords, they do it depending on changes in search traffic, hot topics, and cost-per-click rates. According to Moz, 57% of all organic traffic worldwide is presently made up of SEO traffic.

To increase your sales, you can improve your SEO techniques by these tips below:

• Create unique content: To rank effectively in search engines, most online stores rely on content from other websites. Therefore, you should consider writing your blog articles or product descriptions now. Search engine crawlers will soon recognize your website in case you do this, and these entries will result in an increase in organic traffic.
• Create backlinks: Leverage the influence of other people’s audiences by requesting that they share the URL of your website with their followers on social media platforms or blogs. Your company is promoted through various forum conversations by adding a link to your website in the signature section.
• Optimize your photographs: When uploading product images, utilize your target keywords in the file names and descriptions. Additionally, search engines can immediately retrieve pertinent data about specific products from them.

Increase site speed for better conversions

47% of online buyers will leave a website if it takes longer than three seconds to load, according to research on eCommerce development. Therefore, it is also one of the eCommerce marketing strategies in 2022 you should consider.

People like websites that load quickly. Because they don’t want to waste their valuable time waiting for slow-loading websites to load, they want to get what they’re searching for with just a few clicks.

As a result, if after thorough testing your eCommerce business website still takes too long to load, you should think about hiring experienced eCommerce developers who can speed up your website appropriately. After all, spending money to speed up your website is better than losing potential clients because of slow-loading pages.

Identify what drives your clients.

The following advice will assist you in developing an engaging customer person:

• You can use online survey tools such as SurveyMonkey or Typeform to create free polls with a variety of questions relevant to your business or industry. More importantly.  a questionnaire shouldn’t be too lengthy. Because participants can be bored. In that situation, you should examine your data and determine whether any questions are unnecessary.
• Use Google Analytics to find out where most of your traffic is coming from. You may also check how many purchases were made on your website each month, which product categories are the most popular, etc. You may learn more about the habits of your website users and learn what they love most by looking at these data.
• Studying other eCommerce sites that are already competitive in search engine rankings is another helpful tactic. What lessons can you draw from them? Pay attention to the unusual characteristics that set them apart from the opposition.
• You may also research relevant online forums for your sector and look at some of their most well-liked discussions or postings.

Mobile-friendly

Mobile devices account for almost half of all online sales (smartphones and tablets). Mobile users are three times more likely to make a purchase after clicking on a search result from their phone, according to Search Engine Land. Therefore, it leads to greater conversion rates of mobile devices with 78% of all searches browsing stores instead of only 61% for desktop and 64% for mobile.

Moreover, buyers want to make purchases from other eCommerce websites with suitable product categories created specifically for small screens. Thus if you want to beat out the competition, your eCommerce store needs to appear fantastic across a variety of mobile devices kinds. Additionally, you should choose expert eCommerce software that is fully suited for mobile devices to build your website. For all reasons mentioned above, this is definitely one of eCommerce marketing strategies in 2022 you should not miss.

Make rich snippets available to customers to help them find your products

When visiting an eCommerce website, online customers scan the whole page with their eyes in search of the item they want to purchase. However, if people have to scroll through several search results pages to discover a certain item, most of them won’t bother.

Rich snippets, which are basic tags utilized by Google and other search engines and third-party services, come into play in this situation. Without setting up a distinct website for each product, it seeks to increase the visibility of web content.

It enables your clients to learn about new products immediately. Search engines employ rich snippets, which are unique elements, to improve the presentation of search results. It provides you with a huge chance today to boost the SEO of your website and increase traffic from mobile devices.

Pay for promotion to get quick results

Numerous e-commerce websites neglect to advertise and just rely on organic visitors. This is a grievous mistake since you may boost your online sales with paid advertising strategies even if you aren’t showing up highly in Google’s search results. By talking directly to potential buyers rather than letting them find your items through other SERP features, paid marketing aids in building brand recognition.

Use AdWords Express to build the most effective advertising possible. With this excellent service, you can choose the price and general region where you want your adverts to appear.

In addition, Google Shopping is another tool you should use. With this pay-per-click (PPC) option, you can buy more exposure for your products by having them appear at the top of search results.

Email marketing

A successful, trustworthy, and efficient approach to building brand awareness and advertising your items to prospective buyers is through email marketing.

However, you don’t want to spam subscribers with emails they don’t want to receive because doing so would be a waste of time and money. As a result, you should only ever send emails based on predetermined criteria.

For instance, if someone subscribed to one of your marketing campaigns using their email address, they could later want to get more of the same or consistent information. Because of this, it’s crucial to customize your email marketing plan to the target demographic.

Use social media to boost sales

Another great and suitable approach to engage with clients is through social media, especially when advertising your eCommerce business. Try posting about your specific products on Facebook, Twitter, and Instagram, and invite people to subscribe through email to stay up to date with everything that’s happening.

You won’t need to rely on paid advertising strategies like AdWords or PLA ads if you promote your eCommerce store on social media. Additionally, by doing this, you’ll be able to connect with more potential clients, which will eventually result in higher revenues and conversion rates.

Conclusion

By properly implementing these strategies, you’ll be able to connect with more people who are interested in making a purchase from your website. As a result, your conversion rates will rocket over time, increasing both conversions and revenue. Hopefully, this post has given you some insight into eCommerce marketing strategies to successfully promote your online store. More importantly, if you still consider how to promote your business, you can hire eCommerce developers to help you handle all your concerns. So visit an eCommerce development company like Magesolution. We have qualified experts who can develop a unique eCommerce website to make your business stand out from the rest. CONTACT US to do it right now,

The post Explore eCommerce marketing strategies to build and implement a successful eCommerce marketing plan in 2022 appeared first on Magesolution.

What is Big Data in eCommerce?

Big data is a huge collection of structured, unstructured, and semi-structured data that may be used to extract information. Numerous sectors, including eCommerce, healthcare, energy, finance, manufacturing, transportation, and even governments, use it. In order to enhance customer engagement, tailor the shopping experience, and boost revenue, big data in eCommerce uses big data and analytics. Customers are engaged by Big Data in eCommerce in two primary ways: by receiving tailored recommendations and having more access to product details.

Advantages of Big Data in eCommerce

We highlight some advantages of using Big Data in the eCommerce business, in case you’re still unclear as to why pay so much attention to it at all. Big data has had enough opportunity to influence the eCommerce business, bringing with it some game-changing capabilities and prospects. especially the ones as follows.

Enhance shopping experience

Predictive analytics techniques require big data capabilities. Because it makes it easier to identify and forecast user wants, evaluate user behavior trends, and enhance the user experience accordingly. Additionally, it effectively impacts the entire impression of the purchasing experience you offer. Thus, the technology enables quick, extensive analysis of user-generated data collected from user behaviors in one’s online marketplace or store.

For that reason, eCommerce companies can create goods and services that perfectly suit their target audience. For instance, Amazon uses sophisticated big data-driven delivery routing algorithms to enhance user experience while also optimizing the company’s logistical operations.

Shopping personalization

With the use of big data, you may implement big personalization, a set of procedures designed to specifically customize advertising campaigns to the demands of the TA via carefully monitoring and acquiring commercial user information

This is an effective way of targeting, segmenting, and personalizing user experiences. To increase conversion rates, you may divide users into incredibly small groups using in-depth audience monitoring

Higher payments security

Payment processing engines are better able to identify fraudulent activity inside flows of online payments because of big data’s primary capacity to examine large datasets. Cybercriminals are also limited in their ability to do harmful operations. This brings a safer shopping environment. For instance, PayPal uses big data-driven algorithms to take advantage of machine learning opportunities and make its system adept at recognizing frauds among millions of transactions. 

Real-time service adjustments

Big data helps you to dynamically adapt to the relevant business situation through the in-depth study of customer satisfaction levels, identification of difficulties linked to order processing and delivery, and other possibilities at defining points of client happiness and perception. Additionally, if you know how to effectively satisfy your clients, you can keep them around and increase sales and profits as a result.

Boost SEO

By providing retailers with insightful knowledge about what their clients are looking for and enabling them to optimize product pages so that these goods show up at the top of search results, big data analytics may benefit retailers’ SEO efforts. This makes sure that the product page is updated, accurate, and relevant. Big Data may also be utilized to improve conversion rate optimization (CRO). 

Smart chatbots for customer support

The link between automated AI-powered customer service chatbots and big data use cases in eCommerce is among the most significant. Smart bots may assist you in gathering data based on the preset criteria and immediately sorting it in accordance, thereby saving you time and effort.

Main trends of Big Data in eCommerce

Data Analytics

More data will need to be handled and analyzed more quickly and thoroughly thanks to the Internet of Things. Information processing will be done at an amazingly high standard when integrated with cutting-edge tech concepts like artificial intelligence, the Internet of Things, big data, etc. As a result, it assists both big and small businesses in all sectors to improve internal procedures and significantly reduce data management expenses.

Automation

All kinds of sectors are currently focusing on workflow, interactions, and other forms of automation where manual, routine, and more expensive operations may be substituted with alternative automated techniques. This is particularly relevant to 24/7 customer support, chatbots, and content translation for customers’ convenience.

It will provide significant cost reductions without affecting service quality. With chatbots, autonomous data visualization and the translation should assist companies all around the world in achieving the next level of customer experience.

>>> Read also: Top 10 key digital transformation trends for 2022

Personalization of Experience

Many people got used to the fact that several apps, websites, and other items they use on a regular basis seem to already know what they need or want to buy.

Future modern eCommerce service providers should be able to dynamically adapt to the requirements and preferences of each individual customer. This should encourage potential customers to progress further down the sales funnel and have a positive impact on conversion rates for suppliers.

Reinforced User Data Protection

The need for ensured personal and company data security will only increase because more potential clients are encouraged to make transactions online. As a result, customers will be more likely to use their personal and business data online.

What you should do to begin utilizing big data in your business right now?

# Perform A/B testing by using Big Data Analytics

A/B testing is a popular testing method for many businesses. This testing brings lots of advantages from big data analytics. Because it allows you to leverage the Big Data at your disposal to collect precise results for A/B testing. Based on these results, you may make adjustments that will help your business succeed.

# Integrate Big Data into the current business intelligence tools

When using Big Data analytics, you don’t necessarily need to implement new Big Data technologies. In order to meet your needs as well as achieve goals at any time, it is often possible to integrate Big Data analytics into already-existing business intelligence tools. Therefore, while you are free to engage in any component of big data analytics, you are not obligated to do so.

# Predictive modeling and scoring with big data analytics

Big data may also be used to enhance scoring and predictive modeling. Big data gives you the power to produce more precise results for these processes and deliver them in a manner that decision-makers can comprehend. Long-term advantages include better preparing your business for a range of market conditions, and client bases,…..

# Analyze Big Data artifacts and structured data 

Big Data analytics may help you better understand your business’s requirements and objectives by allowing you to obtain broad intelligence about them. As a result, you can determine what you need to do now and in the future to get better. When utilized correctly, big data analytics may offer actionable insight that helps you swiftly identify issues and find solutions.

# Make better business decisions by using Big Data Analytics 

Making use of big data analytics may assist businesses in figuring out how to offer customers the greatest possible experience and engage with them more personally. When handled appropriately, big data provides you unprecedented access to information about customer behavior. This is advantageous to both you and your clients.

The top successful eCommerce Use Cases

eBay

This well-known online marketplace, which serves over 140 million active clients through various channels, must deal with a significant client data turnover due to the scale and scope of its operations. These 250 terabytes of data are written and read roughly 5–6 million times every day. This is the reason why the business jumped at the chance to implement the technology for rapid, large data processing. hose figures show how much big data aids the business in dealing with market pressure.

Additionally, eBay leverages in-depth data analytics to gain a comprehensive understanding of user behavior, powers the ShopBot solution with big data capabilities for better-personalized shopping experiences, and incorporates AI for intelligent suggestions and image search.

Amazon

Amazon is a significant use case for big data in eCommerce. Furthermore, it is consistently included in lists of the best performing online retailers for a good reason. This business knows which technological concepts to highlight in order to efficiently grow and keep all current operations functioning properly. Additionally, it excels at using big data for eCommerce. As a result, the marketplace incorporates complex data science ideas into the system’s foundation for making product recommendations. Smart analytics are used to track the main requirements and preferences of the TA while analyzing the purchasing behaviors of customers.

Additionally, predictive analysis is used across various social media platforms to better understand and forecast the purchase behaviors of clients. In addition, the company’s upcoming drone delivery system is also run by big data and associated tech concepts.

Walmart

Before Walmart created and added a real-time social media search and analysis tool in 2011 to obtain comprehensive user information. To accomplish well-structured assortment segmentation, delivery route optimization, supply chain management, inventory management, and tracking, and other critical workflow elements, the business employs a variety of data science methodologies.

Etsy

This platform collaborates with almost 800,000 merchants that provide goods and services to more than 40 million monthly users. Additionally, it must deliver the appropriate technical assistance and user experience for both parties to the agreement. Here, big data serves as the main support. The business benefits from combining big data processing techniques with occasional regular buttons because of the enormous marketing turnover

Alibaba

The platform’s principal goal is to provide a ground for contactless transactions between sellers/service providers and buyers/clients. Therefore, the technology ultimately enables the platform to fulfill this goal. Here, big data principles aid in managing all interactions, enhancing the security of online transactions, and securely storing all relevant data. As a result, it is good for Alibaba to maintain operational expenses and avoid significant risks.

Conclusion

Big data in eCommerce is surely one of the main forces behind the development of modern eCommerce. Because it offers capabilities that improve performance rates in businesses of all sizes, with a variety of workflows and purposes. Our research suggests that the use of Big data in eCommerce will increase much further in 2022. Get in touch with us right now if you need assistance implementing big data into your business plan or want to know more about what we recently found. Magesolution is always ready to support you at any time

>>> Read further: 

How to apply Digital Transformation to your eCommerce businesses effectively

10+ best B2B wholesale platforms to grow your business.

Top best B2B eCommerce platform to scale your B2B business rapidly

The post Big data in eCommerce: Definitions, advantages, examples, and trends of Big Data appeared first on Magesolution.

What is digital transformation?

Digital transformation is the process of employing digital technology to build new business processes, cultures, and customer experiences to satisfy changing business and market requirements. 

Successful digital transformations bring advantages for businesses.  Businesses are able to effectively adapt to client expectations in the present and as they change thanks to digital technology and procedures. Additionally, digital transformation creates the infrastructure and skills necessary for utilizing quickly developing technologies that can give an edge in the marketplace.

>>> Read more : How to apply Digital Transformation in eCommerce businesses effectively

Why should we implement digital transformation?

In this digital era, digital transformation helps businesses to succeed. The biggest advantage of the digital revolution is that. That success brings businesses higher revenue and greater profitability. Other kinds of businesses, such as nonprofit institutions, can better serve their stakeholders thanks to the use of digital measures for success. So, these benefits of digital transformation include:

• Boosted efficiency and effectiveness: the use of technologies like RPA and AI, which also decrease mistakes and accelerate time to market. Additionally, updated corporate procedures by digital technologies also help to speed up and enhance production.
• Improved better interaction with clients, employees, and business partners: Businesses are better at analyzing data to identify and predict the demands of their many stakeholders.
• More flexibility and response to changing markets: Businesses’ culture and skills development to support ongoing change.
• Improved capacity for innovation: A more adaptable workforce and modern technological capabilities enable and promote experimentation while reducing risk.

Top 10 key digital transformation trends for 2022

Everything as a Service (XaaS)

Everything as a Service (XaaS) is one of the greatest digital transformation trends in 2022. Businesses use the XaaS business model to provide their goods and services on a subscription model. Services like SaaS, PaaS, IaaS, CaaS, NaaS, and others are under a wide category linked to cloud computing and remote access.

5G

In 2022, 5G will significantly impact digital transformation, which offers the promise of quick speeds, minimal latency, and high levels of reliability. When it comes to linking various wireless characteristics, 5G is a game-changer. It gives businesses the ability to physical connections, stream high-definition video content in real-time, and give customers improved mobile broadband experiences. Additionally, the 5G technique delivers immersive entertainment experiences like virtual reality and cloud gaming (VR).

Some industries can use 5G effectively as follows:

• Health: Regardless of a patient’s location, medical professionals may use 5G to seamlessly connect remote medical equipment and provide real-time patient health monitoring.
• Transportation: Autonomous vehicles may already be connected to the internet thanks to 5G technology.

Artificial Intelligence (AI)

Artificial intelligence is a significant software development trend in digital transformation that we expect to get more popular in 2022. (AI). AI allows machines, particularly computer systems, to simulate the workings of human intellect. As its productivity and efficiency increase, artificial intelligence holds both great potential and many advantages:

• Multi-tasking
• Completing difficult challenges
• Available 24×7 without interruption
• Time-saving
• Eliminate human mistake
• Analyze insight to predict client preferences.

Total Experience (TE)

Because we live in the era of the customer, we believe that total experience (TE) will continue to be one of the key drivers of the digital transformation trends in 2022. All customer and employee channels combine to create the total experience. It combines physical channels (like contact centers and retail stores) and digital channels (like websites and mobile apps) into a single one with a consistent experience.

Businesses must have a thorough understanding of their client’s demands in order to deliver a fantastic total experience. Additionally, companies must customize their goods and services using cutting-edge technology like AI and AR.

Data Democratization

Data democratization is the process of opening up data to all company administrators and decision-makers. Giving all employees access to data and fostering improved department communication and collaboration help businesses to make better decisions.

Moreover data democratization benefits partners and society more broadly even as it benefits individual firms more. Its objective is to make data collection and analysis accessible to everyone without assistance. As a result, new opportunities will come and the decision-making processes in businesses will change.

Customer Data Platform (CDP)

In order to build a single, central customer database, data from several technologies is combined using packaged software known as a customer data platform (CDP). In addition to providing businesses with a comprehensive perspective of their clients, CDPs provide a number of benefits, such as:

• Improved customer data
• Insightful customer analytics
• Improved privacy and data protection

When businesses emphasize gathering, maintaining, and utilizing consumer data in 2022, CDPs will continue to play a significant role in the digital transformation of the industry.

Automation

Automation is definitely one of the digital transformation trends in 2022  The use of technology to create self-running operations is known as automation. With the aid of game-changing technology, existing company processes may be automated to increase productivity and efficiency. In order to successfully speed the implementation of procedures, businesses will now need to adhere to automation best practices.

Some different kinds of automation include:

• Robotic process automation (RPA) is the use of software robots to carry out repetitive operations.
• Low-Code Platforms: “drag and drop features for non-technical skills.

Internet of Things (IoT)

One of the digital transformation trends for 2022 that we have to mention is the Internet of Things (IoT). Because it has the ability to speed up digital transformation within a business.  “Internet of Things” describes how physical devices are linked to the internet and to one another so they can share and gather data. People can use the Internet of Things (IoT) to increase productivity, develop fresh company ideas, and enhance customer experiences.

Furthermore. by 2025, 95% of all new product designs will use the Internet of Things, according to Gartner. IoT device growth is driven by lowering costs, rising processing power, and dropping sensor prices. Businesses can use IoT technologies as keys for enterprises to undergo a digital transformation as IoT devices become more accessible and less expensive to deploy.

Distributed Cloud

As more businesses migrate to the cloud in 2022, distributed cloud will become one of the new digital transformation trends. Businesses now have the ability to link data and applications across several locations. Therefore, it enables quicker innovation and improved resilience.

The future of the cloud is distributed cloud. The flexibility and scalability of the public cloud will be combined with the protection and control of the private cloud. For that reason, it gives businesses the best of both worlds.

Augmented Reality Cloud (AR Cloud)

AR Cloud describes a technology that digitally enhances the physical environment. A wonderful illustration of augmented reality is Pokemon Go. Businesses have the chance to enhance connections and communication throughout their whole ecosystem thanks to AR Cloud. Besides that, businesses may develop new customer experiences and engage with employees in creative ways by blending the real and digital worlds. Due to the excitement around it, AR Cloud has become increasingly popular in digital transformation.

Conclusion

The top 10 technologies above are the digital transformation trends in 2022. Thanks to them, technologies can lead businesses toward an innovative, digital, automated, and contemporary future. However, it is a never-ending path that requires constant invention and adaptation. With Magesolution, we will collaborate with you to comprehend your needs and offer the best solution to assist you in evolving and adapting to the rapidly changing digital world. To find out more about our services, CONTACT US right now.

The post Top 10 key digital transformation trends for 2022 appeared first on Magesolution.

What is B2B wholesale?

Bulk products are sold by Business-to-business (B2B) wholesale to other businesses. The business that makes the purchase either utilizes the goods internally (usually for manufacturing or consumption) or resells them to specific clients in lesser quantities. B2B wholesale is essentially a segment of the bigger B2B market.

There are three different kinds of wholesaling:

Manufacturer Wholesaling

Distributing the manufacturer’s goods at wholesale is the main usage of manufacturers wholesale.

Merchant Wholesaling

This company’s main business is purchasing, sorting, and managing relatively large amounts of goods before reselling them to merchants in smaller numbers. They can be distributors, wholesalers, jobbers, supply houses, etc.

Agents and Brokers

In addition to operating on behalf of their customers, agents, and brokers are independent intermediaries who actively participate in purchasing and selling negotiations. They are commission merchants, brokers, selling agents, etc.

Top features of B2B wholesale platforms

User-friendly design and navigation

When browsing your eCommerce website, your customers want to find the products they want easily. For that reason, you want a user-friendly and comprehensive platform rather than a complicated and slower one. Therefore, avoid getting too engrossed in the features and neglect to examine the platform’s layout. It needs to be simple to use.

The synchronization of data from multiple channels

Many online businesses gain a lot of profit by selling through various platforms and channels. This is why the synchronization of data from multiple channels should be supported by your future platform. Dealing with data from your wholesale company will be simpler for you. Because managing, controlling, and updating data doesn’t need switching back and forth between this channel and another.

Flexible third-party backend integration

One of the best methods to highlight personalization in the client experience and your selling process is through integration. As a result, you may consider integrating third-party modules, tools, or platforms to improve your website and provide extra functions that the platform does not offer.

Enhanced content marketing

It should be simpler for you to diversify and optimize your content on a useful platform. A successful content marketing plan can help you develop your brand value, foster client loyalty, and raise brand recognition. With SEO, content marketing is also effective. Therefore, it’s crucial to ensure that the platform you select offers options for content marketing.

Make client service convenient

Customer and online business communications are crucial to the success of the sales process. Livechat would be the ideal customer service tool for online shops.

According to a study, 44% of online buyers believe that one of a website’s key features should be the ability to ask questions of a live person while making a purchase. Make sure a platform is suitable for third-party integration in case it lacks this feature.

Enable access through mobile

According to experts, mobile eCommerce will account for 53.9% of all eCommerce purchases by 2021. In recent years, mobile usage in eCommerce has been a success. And there will be no stopping the trend. Every e-retailer should choose a platform with mobile-friendly capabilities for this reason.

Flexible pricing plans

Pricing may be the key factor when deciding on the best platform. Depending on your budget, you will have more choices that can adapt to your needs. Because numerous plans with different costs and services will be available on wholesale eCommerce platforms.

Payment options

Customers of a B2B wholesale company will buy in large quantities. As a result, a huge sum of money was spent. To simplify their lives, quick, safe, and easy means of payment are required. Additionally, B2B purchasers prefer utilizing credit cards, and longer payment terms are also becoming more popular. Because of this, you want various payment methods that let your clients achieve their commercial objectives.

Top best B2B wholesale platforms

Magento

With outstanding functionality and flexibility for any type of business, Magento is a top platform in this list of B2B wholesale platforms. Magento 2 is an open-source ecommerce platform that is free and has a ton of helpful features for businesses. The platform’s user interface is simple to use. As a result, it enables you to build and organize content on your wholesale e-commerce websites without having any coding skills.

However, compared to the free Magento Opensource, Magento Commerce offers greater functionality and the greatest B2B experience features ever. Many companies and huge enterprises select Magento 2 Commerce as their preferred edition. Numerous useful sales and marketing options make it easier to customize your online business.

Highlight features:

• Create websites with robust content tools and in-line editing.
• Add items to content pages quickly and create your category pages to find products easily.
• Boost user engagement and conversion rates on desktop and mobile devices with product recommendations for more useful interactions
• Integrate seamlessly with Amazon to increase sales
• stock management
• listing administration
• Management of fulfillment

Advantages of Magento Commerce:

• Add new features for the growth of your eCommerce store.
• Scalability to expand with big B2B companies
• Flexible personalization
• A large user and developer community for support
• Excellent themes and designs
• Simple and intuitive UI
• Data handling is simple, and there are many extensions with additional features.
• Quick loading

Drawbacks of Magento Commerce:

• Expensive
• Finding genuine and highly skilled Magento developers is challenging.
• The cost of product support is high.
• B2B sales limitations

Pricing:

• Magento Community: Free
• Magento Enterprise: Starting at $22,000/year
• Magento Commerce Cloud: Starting at $2000/year (includes hosting)

Shopify

Shopify is one of the best B2B wholesale platforms in the world. Because Shopify is so simple but so powerful. Shopify is the ideal eCommerce solution that can go live immediately, regardless of whether you’re a small shop owner or a mid-sized business manager. Shopify also has a large collection of plugins that provide a wealth of useful features to improve sales functionality. In addition, this platform gives you access to Shopify email, Google Smart Shopping, and Facebook Ads for email marketing that promotes your goods more effectively. 

For busy B2B business owners, Shopify also provides a flexible and time-saving administration solution by letting them update and monitor all crucial data from a single dashboard. Moreover, you may get in touch with the Shopify customer support team whenever you need help or professional assistance.

Highlight features:

• Develop several websites using the same backend
• Advanced custom pricing
• Numerous integrated apps
• Take control of everything with a single dashboard.
• SEO and content marketing techniques
• Integrated blogs.
• Detailed reports to monitor campaign performance
• Edit HTML and CSS completely
• Free delivery and adjustable shipping costs
• Integrate with more than 100 payment gateways
• Register at the checkout.
• Fill in one or more orders with a single click.
• Automated emails 
• integrating social media
• Develop a multi-lingual website.

Advantages of Magento Commerce:

• Simple to use
• Reasonable prices
• Many useful apps and stunning themes
• With flexible Point of Sale (POS) choices and hardware, you may sell both online and offline.
• Use third-party apps or import/export product data from a CSV file.
• Create up to 100 variants of a product.
• Utilize automated product collections to handle vast product ranges and save time.
• Multiple shipping rates

Drawbacks of Magento Commerce:

• Limited features for rapid expansion (unless you upgrade to Shopify Plus)
• Most apps are paid 
• Installing a premium app is required to access AMP.

Pricing:

• Basic Shopify: $29/month
• Shopify: $79/month
• Advanced: $299/month
• Shopify Plus: Contact for a quote

BigCommerce

BigCommerce is one of the most popular cloud-based B2B wholesale platforms in the world. This platform provides a range of features and choices for developing a strong and quick eCommerce website. BigCommerce offers PCI setup as the top cloud-based e-commerce platform to guarantee the security of your important data. In addition, BigCommerce gives you the ability to provide high-touch, API-driven experiences via your CMS, DXP, application, gadget, or customized front end. You also may design a fast checkout for clients while assuring a flawless shopping experience for yourself with the help of robust eCommerce tool plugs and engines.

Highlight features:

• Customize easily without coding knowledge
• Mobile- friendly
• Several completely customizable themes with HTML, CSS, and Javascript built-in
• Integrate WordPress to create your website.
• Support Services for B2B-specific payments
• Create a responsive and attractive storefront.
• Cross-channel selling
• An SEO-friendly URL with default metadata
• Discount coupons and gift vouchers
• Automatic email for abandoned carts

Advantages of Magento Commerce:

• The simple and flexible way to add many product variations
• Scalable for many business types
• No transaction fees
• Fast SEO 
• Speed optimization
• Simple and adaptable design

Drawbacks of Magento Commerce:

• In case the sales exceed the limit, change the plan automatically.
• Not strong enough to modify content
• High pricing
• When transitioning to a self-hosted configuration, there are significant fees.

Pricing:

• Standard: $25.95/month
• Plus: $79.95/month
• Pro: $299.95/month
• Enterprise: Contact for a quote

WooCommerce

Besides these B2B wholesale platforms mentioned above, WooCommerce is another well-known one on our list. WordPress WooCommerce is a user-friendly open-source platform. This platform is easy for non-technical users to build an e-commerce site with all the required features. WooCommerce provides a variety of great plugins and themes that let non-technical people create completely functional B2B websites. Additionally, you get access to a variety of speed optimization tools. For that reason, your website can rank better and draw in more visitors.

Highlight features:

• Numerous add-ons and extensions
• SEO-friendly design
• Work with WordPress
•  Secure payment, customizable shipping choices
• Complete integration with a number of extensions
• Excellent scalability and almost seamless integration with any service
• Rapidly expanding community

Advantages of Magento Commerce:

• Free and open source
• Many customizable themes
• High-quality cybersecurity
• Management over the store and content
• Wide selection of plugins
• Extensive community support

Drawbacks of Magento Commerce:

• Require WordPress and WooCommerce knowledge
• Lots of paid extensions
• It’s challenging for non-techies to create a reliable website
• WooCommerce struggles to keep up with WordPress upgrades.
• Complex multi-currency implementation
• Lack of multilingual capability.

3DCart

3DCart is the next eCommerce platform we want to mention in this article. This platform allows you to deploy features for your business with minimal hassle.

To ensure responsive and reliable performance on mobile devices, 3DCart also offers a number of different templates for optimization. The 3DCart theme shop has a wide range of designs that are appropriate for several eCommerce enterprises.

In case you want to further adjust and optimize the website’s appearance. So you may immediately access and change the website’s HTML and CSS files using 3DCart

Highlight features:

• Flexible pricing
• One-click subscriptions and orders
• Multiple payment gateways
• Responsive design
• Create customizable discounts and coupons
• Implement the pre-order procedure
• Inventory management

Advantages of Magento Commerce:

• More capabilities than other platforms
• Unlimited product listings
• Quick loading on all devices
• Various choices for checkout
• With no transaction costs
• Numerous integrated marketing and SEO tools
• UI interface
• Unlimited orders

Drawbacks of Magento Commerce:

• Uploading items with several versions is difficult
• Simple and basic templates.
• Paid for optimal templates

Pricing:

• Startup store: $17.10/month
• Basic store: $26.10/month
• Plus store: $71.10/month
• Power store: $116.10/month
• Pro store: $206.10/month

PrestaShop

PrestaShop is an open-source eCommerce platform for B2B wholesalers, while not being as well-known as other B2B wholesale platforms like Magento or WordPress. This platform provides a wealth of simple-to-use store customization options and a user-friendly interface. Additionally, the PrestaShop platform’s payment functionality is quite flexible and supports a wide range of payment choices.

Furthermore, PrestaShop is affordable. This platform, which targets small B2B companies, is totally free and simple to use.

Highlight features:

• Create goods, categories, and values quickly.
• Adjust the product navigation
• Monitor product stock
• Able to customize many features
• Increase engagement by promoting the store with unique deals and product spotlights.
• Monitor orders
• Increase client loyalty
• Access all support materials and direct technical assistance.

Advantages of Magento Commerce:

• Easy to install
• Affordable price
• Simple and multiple customizations
• Offer several safe payment choices

Drawbacks of Magento Commerce:

• Limited scalability
• Unprofessional design

Pricing:

There is no cost to use this open-source platform. You may immediately start building an online store after downloading PrestaShop.

SuitCommerce

A cloud-based eCommerce platform is Netsuite SuiteCommerce. It was constructed with the ability for optimization and multi-channel selling. It is ideal for both online and offline businesses. Data synchronization through point-of-sale systems and cloud storage is advantageous for companies with offline storefronts as well. Marketing, sales, order monitoring, fulfillment, and inventory management are more transparent and effective.

Highlight features:

• Synchronizing data across multiple channels
• With Intuitive Point of Sale, meet omnichannel demand.
• Strong, feature-rich, and simple-to-use business marketing
• Control orders from several channels
• Utilize product content on all platforms.
• Offer a range of services, including consultation, development, and implementation.

Advantages of Magento Commerce:

• A strong and secure platform
• Simple to configure and modify to meet business requirements
• Detailed and accurate data report
• Customized purchasing experience

Drawbacks of Magento Commerce:

• Lack of integration scalability and automation for large corporations
• Restricted report
• Updating currencies takes time

Pricing:

• SuiteCommerce Standard: $2.500+/month
• SuiteCommerce Advanced: $5000/month

XCart

One of the most effective B2B platforms for experienced wholesalers is X-Cart. This platform is created by a group of e-commerce experts. It provides up to 1000+ apps with a variety of helpful features, more than 120 possibilities for payment methods, and 150+ functions to support order administration.

Highlight features:

• Fast loading speed
• Feature-rich
• Easy for developers to utilize
• SEO- and mobile-friendly

Advantages of Magento Commerce:

• Fast loading speed
• Feature-rich
• Easy for developers to utilize
• SEO- and mobile-friendly

Drawbacks of Magento Commerce:

• Difficult to update and upgrade
• Not fully responsive 
• Limited integration of product variants (especially with Facebook)
• Custom themes and templates are expensive
• Additional fees for technical assistance

Pricing:

• Standard: $165/month ($1990 paid annually)
• Premium: $250/month ($2990 paid annually)
• Custom: contact for a quote

OROCommerce

The largest B2B platform that has been expanding quickly is eWorldTrade. Its services are quite affordable. Additionally, they are working to make commerce quick and reliable by maintaining the transparency of each step. They may pick from a large list of buyers and suppliers to find the ideal merchant for their needs. It is the B2B platform that runs smoothly and consistently.

Highlight features:

• Connect with clients worldwide
• More than 500,000 people registered
• A seamless B2B platform
• A large database
• For subscribers, access is unrestricted.
• It offers a huge variety of products.
• Its delivery time is quick.
• Verified manufacturers and suppliers
• Mobile friendly

Advantages of Magento Commerce:

• A social media platform for businesses to use
• Utilizes two languages
• The quickest VPN to maintain business security
• Create logos for businesses to have a recognizable identity
• Create innovative, secure business solutions

Drawbacks of Magento Commerce:

• Only supports two languages for operation
• Moderately high premium package prices

Pricing:

• Elite Member: $399/Yearly
• Gold Member: $1499/Yearly
• Platinum Member: $2499/Yearly
• Platinum Plus Member: $3999/Yearly
• Exclusive Member: $7999/Yearly

Conclusion

Hopefully, by comparing and reviewing these above B2B wholesale platforms, you can find the one that best suits your needs.  If you want to own an eCommerce website or move from your current online store to a new one, feel free to perform your requirement with Magesolution. As a World’s #1 Ecommerce Development Company, we are confident to offer awesome B2B eCommerce solutions for your business. CONTACT US at any time if you have any questions. Our courteous and skilled support team is ready to solve your problems swiftly.

The post 10+ best B2B wholesale platforms to grow your business. appeared first on Magesolution.

Digital transformation definition

An essential adjustment in how business functions, communicates and interacts with customers is the digital transformation. The shift toward more digital operations is an interruption of the “conventional” manner of doing things. It’s also important to foster a digital culture within your organization and upskill your workforce because transformations require a team effort.

Types of digital transformation in eCommerce

Although many businesses concentrate on organizational change, there are four different forms of digital transformation in eCommerce to take into account if you want to get the most out of it. These consist of:

Process Transformation: This concentrates on your processes, including data, analytics, AI, and any other procedures that can help your company save money and run more efficiently. The world’s largest healthcare retailer Walgreens is a great illustration of this, having just updated its MyWalgreens app to better serve its customers and concentrate its digital assets.

Business model transformation: It is the process of making fundamental adjustments to the way a company or organization operates. These adjustments can be made to people, procedures, and technology. Consider Netflix, a company with enormous influence, and how it utterly upended the video distribution industry’s business model.

Domain Transformation: By obtaining new technology, this area presents a fantastic opportunity for a corporation to enter a new domain or sector that it may not have previously investigated. Consider Google and all of its commercial ventures, like Google Nest, an Internet of Things (IoT) device that offers smoke alarms and thermostats for the house.

Cultural/Organizational Transformation: This entails changing mindsets, procedures, capacities, and talents in light of the digital age. It entails advancing digital transformation through expansion projects that are founded on a fresh culture and style of thinking. Pitney Bowes is a fantastic illustration of this because it changed from providing mailing solutions to providing shipping and eCommerce technology before becoming a digital corporation.

Benefits of digital transformation in eCommerce

For a business and its workers, digital transformation has a number of advantages, including:

• Changes how UI/UX
• Facilitates data-based insights
• Promotes collaboration and enhances employee satisfaction
• Increases creativity and agility
• Updates knowledge and abilities
• Encourages the digital culture
• Combines processes and operations

Forces Driving the Increased Focus on Digital Transformation in eCommerce

1. Online shoppers are shopping for goods.

What do you always do first when you want to buy something? The majority of the time, you’ll search online while looking for reviews, pricing options, and other information. Having said that, it is imperative to make your business’s goods or services easily accessible to web browsers who may become consumers.

Due to the intense rivalry in the internet market, brands are using every strategy at their disposal to stay one step ahead of their rivals. Businesses need to offer their customers a compelling purchasing experience more than ever, especially given the popularity of Internet shopping.

Do you offer customers an easy way to view your products online? Do you have a website that is properly optimized to make sure that customers can find you right away?

2. The necessary for a strong online presence to demonstrate the value

A strong internet presence gives firms direct access to customers, eliminating the need for middlemen. eCommerce development is an excellent technique to enhance your brand’s reputation because it gives customers the opportunity to communicate directly with your company.

3. Goods are becoming digitalized

Consumers today demand a specific kind of experience, which is relevant to the prior point. Because there are so many possibilities, they will explore around until they discover what they need. Businesses are using digital transformation to enter the eCommerce space as one method of making goods easily accessible to customers. An organization can now access new markets and opportunities when it digitizes its products. When you offer things directly on your own digital marketplace or through third-party websites like Amazon, selling products becomes simple.

4. Customer expectations are still increasing.

Modern consumers are picky, and they value tailored interactions across all media. People now frequently use various equipment to approach the internet, therefore they value smooth processes.

5. Product optimization is taking place.

By gathering, analyzing, and sharing real-time data, digital transformation is enabling businesses to employ technology to unleash value within their organization. Businesses are changing their operations in light of this data (e.g., reworking fulfillment processes and logistics and adjusting their pricing structures).

How will digital transformation impact the future of eCommerce?

1. Private-label and direct-to-consumer (DTC) sales are increasing.

Prior to recently, the majority of brands—especially new brands—established alliances with significant physical stores. The fact that brand makers engaged in wholesale transactions cost them huge earnings. While this was going on, their retail partners created more and more private-label variations of branded goods.

DTC’s business plan reflects both a goal to increase profits and a response to the popularity of private label goods. Brands that use a direct-to-consumer strategy gain more than just extra money; they also gain a deeper understanding of their target market. Manufacturers counterbalance slow in-store sales by picking DTC eCommerce over their retail partners.

Let’s examine some of the DTC strategy’s further advantages in more detail.

The consumer bases of brands are better understood.

Brand owners lose direct contact with customers when they enter into wholesale agreements with merchants. From that point forward, they depend on customer reviews, voluntary consumer feedback, and post-sale surveys to understand the end users of their products.

Businesses are able to recapture that consumer connection when they adopt a DTC strategy. Customers connect with brand makers directly, and they receive prompt and efficient help in return. Businesses that implement DTC also recover the capacity to collect consumer information in order to better understand their customers.

A distinctive consumer experience is offered by DTC.

More than 55% of consumers, via a survey by iXtenso magazine, prefer to deal directly with brand makers. Custom packaging, mix-and-match product assortments, and seasonal exclusives are all on their must-have list because they want a personalized experience.

More revenues are generated by brand makers who embrace omnichannel marketing to provide a smooth user experience across devices. Companies who use DTC have complete control over their customers’ experiences, giving them a great deal of leverage to raise customer happiness.

Develop customer relationships based on your brand.

When businesses sell goods directly to customers, they create a new generation of brand ambassadors who spread the word about their favorite goods. Buyers that are devoted to a brand have a tendency to continue with it for a long time and develop it into valuable assets, enhancing your customer retention rate.

In the long run, businesses that build strong relationships with their customers always succeed. Additionally, you don’t have to wait to develop a relationship with a brand. Manufacturer of water bottles Larq started its DTC approach far in advance of the company’s launch, which led to an incredibly successful initial crowdfunding campaign and a committed customer base.

2. Augmented reality eliminates the restrictions associated with online shopping.

Because it enables customers to visualize the things that interest them, augmented reality (AR) software is a game-changer in the eCommerce sector. Consumers relied on their imaginations, tape measurements, and chance before AR. They couldn’t confidently see products in their minds. By eliminating this significant psychological barrier to buying, AR integrations transformed eCommerce.

eCommerce SaaS platforms like BigCommerce provide a variety of augmented reality integrations. LIVEb4buy, for instance, enables eCommerce merchants to design 360-degree panoramic venues (the inside of physical stores, demo spaces with furniture in them, and so on). In order to understand more about the things they choose, customers “walk” through these areas.

3. eCommerce is increasingly replacing physical retail as the main revenue source for many companies.

During the COVID-19 pandemic, brick-and-mortar shops and wholesalers suffered greatly when they had to close their doors. Ecommerce shops found themselves residing in Boomtown, but behind the scenes, time-honored packaging and shipping procedures fell apart as a result of a drop in warehouse workers due to social estrangement. Due to the overwhelming volume of packages, shipping times significantly increased.

Eventually, panic shopping subsided, leaving shopkeepers to sort through the debris. Businesses without websites quickly launched online storefronts and those that already had one updated their operations and storage options to be ready for any potential chaos. Newly closed businesses in towns all around the nation announce the sudden demise of High Street dominance.

Before the pandemic, eCommerce had already been predicted to succeed. Economic forecasters now predict that retail eCommerce sales will reach 476.5 billion dollars by 2024, up from 279.7 billion dollars in 2017. Digital transformation is no longer just a buzzword; it is now a necessary procedure for traditional brick-and-mortar organizations.

4. Big data will be crucial in improving customization.

Huge data is big business and a key component of the transition to a digital business model. Big data is used by major online retailers like Amazon to offer users highly customized shopping experiences. How do they perform this magic? by adapting site algorithms based on historical user behavior using machine learning. Like your neighborhood barber, online behemoths understand that familiarity increases profits.

People may find it simpler to reject personalization in the future. Companies are still pushing for personalization in the Internet of Things (IoT) devices like thermostats, doorbells, and AI technology for the time being (think Amazon Alexa or Siri). You can add product suggestion connections to your website if you want to include big data and personalization into your new business strategy.

5. eCommerce powered by APIs and without a head enables ongoing innovation.

Most individuals are unaware of how their preferred websites operate. During lunch, they go on to the internet, visit Larq, order a Midnight Rendezvous gift set, and then return to work. Their order preferences are transmitted through Larq’s headless commerce system invisibly and faster than the speed of sound, where they are neatly stored in the database.

The sole option for eCommerce is headless, as recognized by businesses like Larq. Shortly, headless eCommerce separates a company’s front end from its eCommerce platform. Application programming interfaces (APIs) allow any data entered into Larq’s backend to flow effortlessly to a variety of frontends, such as progressive web applications (PWAs) and content management systems (CMSs).

Companies that employ headless commerce add content to a backend that is compatible and depend on APIs, such as a customized frontend (Larq used React) and a mobile app. Don’t worry if that sounds complicated. Headless commerce is made simple by a number of eCommerce platforms, including SaaS choices like BigCommerce.

Additional justifications for headless commerce include the following:

Flexibility: Headless commerce is adaptable and agile across a variety of devices, and it is SEO friendly. Additionally, it simplifies multi-region platforming and makes companies develop a single domain for cross-border trade.

Personalization and customization: Customers want to have the ability to stop shopping on one device and pick it up again on another, often much later. Using a headless commerce tech stack, which streams data from a single central database to a number of APIs, businesses can manage the whole customer experience.

6. Acceptance of alternative payment systems on a large scale.

Credit cards have dominated consumer purchasing for a century since they were first created, which is astonishing considering they were founded in the 1920s. Alternative payment mechanisms, such as blockchain-based systems like Bitcoin, are the newest players in the market. However, buy-now-pay-later (BNPL) services, which have a sizable following among the millennial generation, are particularly well-liked.

Modern eCommerce businesses must provide their customers with a variety of payment alternatives, including BNPL choices, in order to stay competitive. Given that their items usually fall into the category of want-but-not-need, luxury goods and apparel companies should pay special attention to this aspect of digital transformation. No room in the ordinary consumer’s monthly budget for a designer dress? You might attract a new fan by offering a monthly payment option without interest.

7. Mobile buying is still growing.

By 2021, approximately 73% of eCommerce transactions, according to Statista’s most recent data, are expected to be completed on mobile devices. Customers almost always have a choice of wholesaler or retailer; if you don’t give them a seamless shopping experience, they’ll just go somewhere else. Do not overlook this element of a digital revolution.

8. The emphasis for businesses will be on optimization.

In fact, many professionals view conversion rate optimization, or CRO, as an imperative follow-on to effective SEO. CRO strategies turn users into buyers while SEO tactics bring traffic to your website. Businesses can increase the profitability of their existing Google and Bing leads by using efficient CRO frameworks.

CRO approaches optimization iteratively. Administrators make changes to the website and track outcomes to determine their effectiveness. Every update has a purpose and is made with the goal of enhancing the user experience. Simpler checkout procedures, better navigation choices, and attractive product descriptions all minimize friction and increase the likelihood of purchases.

eCommerce retailers virtually always notice an improvement in earnings when they utilize CRO to improve their websites. Many proactive CIOs (chief information officers) invest those revenues directly back into SEO, resulting in increased traffic and conversion rates.

>>> Read more : Digital transformation trends: Top 10 key trends for 2022

Guidelines for Creating a Successful Digital Transformation Strategy

You need to have a sound strategy in place if you want to use digital transformation to put your company ahead of the competition. When creating a framework for digital transformation, consider the following steps:

1. Identify your digital transformation goals.

Identifying your ultimate goals should always come before making any company decisions. What do you hope to accomplish by integrating digital transformation in eCommerce business practices? Whatever your particular objectives, they should be closely related to your profit objectives and intended business results.

When developing your strategy for digital transformation, keep the following objectives in mind:

• Boost productivity and enhance user experience
• Increase repeat business
• Cut back on operating expenses
• Make business processes less complicated
• Increase efficiency and develop knowledge of digital assets

2. Analyze the situation and evaluate performance.

Reviewing the potential areas for improvement, such as implementing digital marketing technology, would be the following step. Additionally, it would be wise to recognize and assess any potential constraints.

Various industries have different standards, but as a general guideline, here are some ways to evaluate your situation:

• SWOT Analysis: What are your advantages, disadvantages, opportunities, and threats?
• Customer research: What kind of internet audience engages with you? What characteristics do they have? How will people react to the different mediums you employ?
• Competitive Analysis: It would be wise to research your competitors before implementing any company strategies. In what ways do they compete in the 5Ds of digital?
• Analyzing the performance of each marketing channel, what effect will each have on your company’s operations?

3. Acquire a thorough knowledge of the technical specifications.

You must be aware of where your company is in terms of technological prowess and IT expertise. Do you possess the organizational framework required to implement the ideal customer experience? Analyze your present platforms as well. To keep yourself from being constrained by technology, you might need to abandon or platform some systems.

4. Think about augmented reality

Doubt and ongoing fraud instances are the biggest issues with online shopping. A customer might have seen a product online that they want to buy, but they don’t know if it’s an accurate portrayal of what they’re looking for.

Online retailers frequently face accusations that the things they supplied were different from what they had online. Augmented reality (AR) can be useful in this situation. You may assist customers in visualizing the products before buying with AR software apps. By eliminating some of the main psychological barriers to purchase, AR integrations transform e-commerce.

5. Think about other payment options.

In order to serve all clients, it’s crucial to offer different payment options. Credit card payments, bank transfers, virtual mobile wallets like PayPal, and cryptocurrencies like Bitcoin are examples of this, although they are not the only ones.

Conclusion

We come to the end of the post. Digital transformation is a part and parcel of our lives and has a direct impact on lots of fields. It brings new technologies which make everything become convenient and smooth. Therefore, you should apply digital transformation in eCommerce store. And we hope with our post, you can have some helpful information. If you have any questions, just contact us.

The post How to apply Digital Transformation to your eCommerce businesses effectively appeared first on Magesolution.

What is B2B eCommerce?

B2B eCommerce, often known as wholesale eCommerce, is simply online shopping between companies rather than between a company and a consumer (B2C).

B2B eCommerce advantages include the opportunity to reach a completely new group of clients (companies), streamline your sales procedures to increase the effectiveness and profitability of your company and take advantage of big data.

Type of B2B business

Different B2B company kinds will require distinct things. Organizations must first comprehend the contrasts between them before conducting any study into a solution:

• Business-to-business-to-consumer or B2B2C (B2B2C) eCommerce eliminates the intermediary, typically between the B2B company and the B2C, bringing the companies in direct touch with the customer.
• Retail: Retail eCommerce is a business-to-business (B2B) model where you offer your products in bulk and at a discount to other companies rather than to consumers individually.
• Manufacturers: Manufacturers use parts and raw materials along with manual labor and equipment to make completed things on a huge scale. The final products are sold to other manufacturers, suppliers, or distributors in a B2B business.
• Distributors: Distributors collaborate closely with manufacturers to make their products more visible, boost sales, and move them along the distribution chain.

Must-have Features for B2B eCommerce Platforms

Ability to sell B2B and B2C on the same platform

The ability to sell to both B2B and B2C customers on the same platform in the current eCommerce environment can save you time and money. Selling to B2B and B2C customers does not always need to be different silos within your firm.

However, not all eCommerce platforms provide this capability, therefore it’s crucial to do your homework while looking at potential solutions.

Easy to add new channels and technology partners

Modern eCommerce has transformed as a result of the omnichannel experience, which enables businesses to operate across multiple channels, including social media, internet platforms, and physical storefronts. Sales are aided by a uniform experience across all channels, which also improves customer satisfaction.

Finding a platform feature that prioritizes omnichannel must be a key step in the research process. Being able to sell to clients through any channel they use is one of the keys to business success given how much the shopping experience has evolved in the previous ten years.

Ability to sell internationally including multi-language support

In a way that has never been possible before, the global economy is now achievable. A person in America can buy a product on Amazon or eBay from China, and it will come within a week.

Given how interconnected the globe is, being able to sell worldwide is essential for long-term and sustained success, which begins with multilingual support.

You can choose a service that will develop with you and provide you the flexibility to sell into new areas whenever you pick by locating a platform that offers internationalization.

Access restriction options

Compared to B2C eCommerce enterprises, B2B eCommerce businesses are frequently more complex. Because of the complexities and regulations frequently associated with selling to other businesses, you must be able to adjust your eCommerce platform to account for various user-specific customer experiences.

Therefore, your favorite eCommerce platform should enable you to individually permit or prohibit access to particular areas of your website. You might, for instance, wish to:

• Keep your bulk pricing a secret from your B2C clients.
• Remove all pricing information (for a variety of reasons).
• Completely conceal your B2B website from those who are not signed up.

Examining your B2B buyers’ experiences as well as your diversity of clients and items will help you decide how to employ these alternatives. You must first ensure that the B2B eCommerce software you select enables you to make these decisions. If not, future difficulties in laying out these channels will arise.

Pricing, payment, and ordering customization and options 

B2B companies have a lot of moving pieces. To establish a single order management and customization system, a number of diverse systems—including customer management tools, fulfillment facilities, and punchout catalogs—need to collaborate.

In order to avoid disarray, confusion, and potential issues with inventory management and order fulfillment, you must make sure your B2B eCommerce platform supports transactional choices in a single integrated solution.

This is especially important if your company is a hybrid one that provides both B2C and wholesale channels because managing and decreasing channel conflict are essential to the success of your enterprise.

Besides, based on their tier, region, or other characteristics, you might wish to offer your best clients other delivery choices.

Heavy focus on user/customer experience

The user experience is the most crucial factor whenever organizations seek to build an eCommerce website. To make their experience more rewarding and engaging, B2B clients need to connect with your brand and your site’s user experience and user interface (UX/UI).

For instance, you can think about automating your eCommerce product videos to produce videos in large quantities. Videos are more visually engaging than text, and by increasing the number of your creatives, you should see higher conversion rates.

Finding a platform with the customizing options you require is your best choice as more and more B2B companies go toward an enhanced UX/UI with optimization possibilities. Discover a platform that helps you to build an eCommerce website that is:

• Easy-to-use and intuitively designed templates.
• Brandable and customizable.
• Responsive across a range of devices.
• Simple to add tools to, such as plug-ins for personalization, rewards programs, and lead capture forms.

Security

Security is obviously the top priority for every organization. Because hackers frequently attempt to destroy websites, keeping your information secure is more crucial and challenging in the world of eCommerce. The top B2B eCommerce platforms must therefore protect the data of both buyers and retailers.

If a B2B digital commerce platform can offer the best response to cope with the following issues, it is deemed to be highly secure:

• Credit card information: It is often entered by your consumers when they make a purchase, including the primary account number (PAN), cardholder name, and expiration date. You risk facing legal action if your customers’ credit card information is stolen from your website in addition to losing that customer forever.
• Customer information: The identification and payment information provided by your customers. Name, address, email, order products, passwords, and so forth are a few examples.
• Fraud prevention: Stop individuals from placing fake orders.
• SSL certificate: A fundamental prerequisite for securing internet connections and preventing hackers from accessing and altering any data transported between two computers is an SSL certificate. Server and server or a server and a client are the two systems mentioned (for instance, an eCommerce website and a client).
• Security for the Admin account: This keeps unauthorized users from accessing and taking over the entire website.

Product Catalog Management

The main factor influencing company performance for B2B store owners is product catalog management. If you’re handling a large number of product catalogs in different formats from your suppliers, your product content may be jumbled up. It can be difficult to arrange this data and make it ready for product listings at times.

Make sure the platform can handle complicated product catalogs. You might need to incorporate a PIM (product information management) solution on occasion. eCommerce businesses may manage, arrange, enrich, and disseminate product data across numerous channels and sources using PIM solutions.

Advanced SEO Tools

Regardless of the business model you’re utilizing, being on the top page of search engines has a direct impact on the purchasing decision. Search engine optimization is your best marketing investment (SEO).

Especially, an SEO system is present on all B2B eCommerce platforms. But it’s essential that you pick a bundle that includes tools that help improve your website’s SEO.

B2B eCommerce platform comparison

Shopify Plus

One of the most well-known eCommerce platforms in the world, Shopify, has over 1 million eCommerce websites. Shopify Plus is a dedicated B2B eCommerce platform that offers Shopify.

Using the same platform, retailers can manage B2B and B2C sales with Shopify Plus. The ability to personalize and optimize conversions is one of the standout features, along with connections with ERP and CRM systems and more than 100 payment processors.

When: 2014

Where: Shopify Plus supports all foreign currencies and languages and is accessible worldwide.

Pricing: Based on your income, pricing might range from $2,000 to $40,000 per month. Pricing switches from a subscription charge to a revenue-based cost of 0.25% of monthly income once merchants reach $800,000.

Customer profile: Shopify Plus users include Nestle, Leese, Pepsi, and Bombas. Shopify Plus is used by over 7,000 B2B eCommerce firms.

Pros: 

• Scalability – Shopify Plus offers your brand limitless options and capacities.
• Pricing: It is reasonable and predictable; it starts at about $2,000 per month and remains that way once you join up.
• Reliability: Assurance that your company is operating successfully and smoothly.
• Built-in Tools: You have access to a wide range of built-in tools and integrations with Shopify Plus.
• Support: With Shopify Plus, you get unrivaled customer assistance and account management.

Cons:

• Limited Backend Customization: Any backend integration must use their API.
• Content Management Restrictions – Shopify’s primary area of expertise is not publishing.
• Platform Lock-in: A hosted platform prevents you from accessing the FTP or database, which may be a drawback for some people.
• Knowledge – Shopify Plus does call for a certain amount of knowledge, which may necessitate additional training.
• Payment Gateways – Shopify payments must adhere to their terms and conditions and are not available in all countries. You are further charged by Shopify for chargebacks.

Magento Commerce for B2B

Who: Magento B2B Commerce is a well-liked open-source B2B eCommerce platform that provides a vast extension library and numerous connectors.

What: The Magento B2B commerce platform provides all the essential features of the B2C version of Magento together with extra tools for managing numerous brands and partner accounts. B2B customers, for instance, can rapidly place orders with your business by entering SKUs or uploading CSVs.

When: 2008

Where: Available worldwide

How much: Magento Commerce is quote-based. Pricing starts at $3,000.

Customer profile: 260,000 merchants use Magento B2B Commerce, including 3M and Procter & Gamble.

Pros:

• High customization and flexibility
• Integral Capabilities & Functionality
• Advanced SEO
• Mobile-friendly and omnichannel support
• A Global Platform with Strong Community Support and Scalability

Cons:

• Due to its intricate architecture, Magento requires both time and knowledge.
• High Development Costs
• The Demand for Strong Hosting

WooCommerce B2B

Who: The official eCommerce plugin for WordPress-based websites is WooCommerce.

What: This open-source eCommerce plugin was created with all sizes of retailers in mind. It provides a big plugin library so that store owners can personalize their online business.

When: 2011

Where: Available worldwide

Pricing: WooCommerce is free. Additional plugins may have their own costs.

Customer profile: WooCommerce powers 26% of all eCommerce sites, with clients like Weber, Ghostbed, and AeroPRess.

Pros:

• Totally open-source and free
• 100% adaptable
• Superior adaptability
• Significantly increases conversion rate 

Cons:

• Additional fees for additional plugins
• flaws in the security
• Business expansion is challenging.

CS-Cart

Who: Whether you sell to consumers, businesses, or both, CS-Cart is a multi-vendor eCommerce platform designed to make things simple for merchants.

What: To help you properly personalize your store, CS-Cart offers over 500 features, including drag-and-drop design templates.

When: 2005

Where: Available worldwide

Price: Pricing starts at $2,450 for B2B businesses, with a 15-day free demo.

Customer profile: CS-Cart is the eCommerce platform behind 35,000+ stores, including over 1,300 virtual malls like ShopClues.com.

Pros:

• Offers solutions for managing marketplaces
• Provides tools for vendor administration
• Enables handling of orders and products
• A responsive storefront with a built-in CMS
• Integrated marketing tools

Cons:

• After 30 days, separate support payments with additional costs are required.
• Incline learning curve
• Only Multi-Vendor plans can use the mobile application.

OroCommerce

Who: It is one of the few really adaptable, enterprise-grade B2B eCommerce systems created specifically for B2B use. Manufacturers, distributors, wholesalers, suppliers, multi-channel retailers, and marketplace sellers of any size should use OroCommerce.

What: This platform has two editions, a free Community Cloud and a premium Enterprise Edition, both of which support multiple websites, different currencies, and cloud hosting with OroCloud.

When: 2012

Pricing:

• Starting Price: $45000.00/year
• Free Version: Free Version available.
• Free Trial: Free Trial available.

Where: Available worldwide

Pros:

• A fully designed eCommerce platform with a B2B focus.
• Integrations with OroCRM, OroPlatform, and other marketing tools out of the box.
• Extremely adaptable B2B workflow.
• Has a feature for training.
• Shopping lists with multiple pricing options.
• The customer Satisfaction Algorithm is a behavior-based feature that assesses how well customers respond to and perceive OroCommerce.

Cons:

• Restricted extension market.
• Although it has many great features and an excellent interface, the platform is still relatively young, indicating that there is still much space for improvement. However, as the B2B market expands, this will change over time.
• Insufficient for small enterprises.

NuOrder

Who: NuOrder’s B2B eCommerce platform suggests a collaborative wholesale experience that makes things for B2B merchants and buyers alike faster, more attractive, and more profitable.

What: The B2B eCommerce platform generates a gleaming digital catalog that allows buyers and sellers to place orders at any time, day or night. With digital line sheets, retailers may save money, maintain their catalog online or on an iPad, and expand their customer base by finding new clients through the NuOrder marketplace directory.

When: 2011

Where: Available worldwide

How much: Pricing ranges from $7,000 to over $100,000, charged annually.

Customer profile: NuOrder supports more than 2,000 brands and 500,000 retailers, including Rag & Bone, Lacoste, and more.

Pros

• The simplicity and usefulness of Nuorder are excellent.
• An amazing aspect is the customer’s ability to filter and build unique options.

Cons

• There are only a few platform-specific customizations available.
• It’s challenging at first, but when you get used to using it every day, it gets easier.
• Instead of just adding or accepting a customer through the online tradeshow, you have to enter FC and then wait for the sync.

3dcart

Who: The B2B eCommerce platform from 3dcart has all the tools B2B merchants want for eCommerce marketing, including capabilities for social media, email, affiliate monitoring, and more.

What: Retailers have access to hundreds of pre-made store templates. B2B finance and more than 160 payment processors are supported by 3dcart. Administration of sales taxes, international shipping, client groups, and a sales rep module for account-based marketing and compensation management are other B2B capabilities.

When: 2001

Where: Available worldwide

How much: Starts at $379/month.

Customer profile: Over 3,000 merchants use 3DCart, with wholesale customers representing their second largest industry vertical.

Pros

• Scalable and full of features
• Fantastic marketing attributes
• It is a free, mobile, and responsive platform.
• The flexibility of payment gateways
• No coding knowledge is necessary 

Cons

• Increasing learning curve
• Support is inconsistent.
• Just a few third-party programs

Pulse Commerce

Who: Pulse Commerce, formerly GoECart, is a multichannel eCommerce platform with support for B2B, B2C, and multi-brand eCommerce websites.

What: The ordering and inventory management solutions from Pule Commerce are integrated with the turnkey eCommerce platform. The ECommerce platform has built-in SEO, personalization, and advanced search capabilities, and it supports multiple brands, sites, and languages.

When: Rebranded in 2017

Where: Available worldwide

How much: Pricing is available upon request.

Customer profile: Total customer counts are not available, but include Badgley Mischka, Goode Co., and SoocerPro.com.

Pros

• Have a committed account manager and support staff
• Flexible and Trustworthy
• Most of the time, the admin panel is clear and simple to use.

Cons

• The challenging learning curve to set it up and use it

InsiteCommerce

Who: The B2B eCommerce platform InsiteCommerce is designed to support connections with your ERP and PIM, enabling merchants to consolidate all of their eCommerce activities into a separate platform.

What: Since its inception, InsiteCommerce has concentrated on providing support for distributors and manufacturers. Their cloud-based B2B eCommerce system is called InsiteCommerce. Merchants may add PIM, analytics, sales enablement, and even a branded mobile app to their eCommerce ecosystem.

When: 2004

Where: Available worldwide. The InsiteCommerce globalization management system supports multiple currencies, languages, calendars, taxes, and more.

How much: Pricing is available upon request.

Customer profile: Notable customers include Royal Canin, Morsco, and Buyers Products.

SeeBiz

Who: A unique B2B wholesale marketplace and business networking tool called SeeBiz. It facilitates the gathering in one spot of wholesale companies from all across the USA.

What: SeeBiz offers a powerful online marketplace tailored to the specific needs of a wholesale firm, which enables wholesale business owners to interact with merchants all over the world.

When: 2015

Where: only available in the United States

How much: It starts at $45.00 per month

Customer profile: SeeBiz also has a huge wholesale marketplace filled with over 600,000 products provided by 1000+ verified vendors.

Feature

• Establish Long-Lasting Business Connections
• Follow closely the most recent market trends
• Numerous Vendors to Choose From 
• Free Business Promotion

Conclusion

It’s the end of our post about the top best B2B eCommerce platforms. There are some names that you’re familiar with such as BigCommerce, Magento, and Shopify, however, there are others new you may feel strange about at first. But we want to introduce a variety of platforms for you to see and choose what is suitable for you. We hope, you have some useful information and enjoy this post. If you have any questions or wish to know about our service, just contact us.

The post Top best B2B eCommerce platform to scale your B2B business rapidly appeared first on Magesolution.

A brief of Godaddy vs Shopify

Shopify

One of the most popular eCommerce platforms is Shopify. It presently supports more than 600,000 online retailers and has more than 1.2 million registered users, which are remarkable statistics for a terrific platform.

Godaddy

On the other side, GoDaddy is the best recognization for being a domain registration business. GoDaddy first provided these services, and it still does so today, but it has subsequently branched out into e-commerce and website development. Since this isn’t its area of expertise, there are a lot fewer customizing options and features available. Nevertheless, it might be a more straightforward and affordable e-commerce solution for smaller companies without a strong e-commerce operation.

To put it simply, Shopify is the better option for users who need extensive inventory control and who want to create a sophisticated online business. GoDaddy, on the other hand, is for consumers who want to quickly build an eCommerce store and don’t mind using a platform that is more basic.

Shopify vs GoDaddy: Pros and Cons

Shopify Pros and Cons

The greatest eCommerce platform available is Shopify since it features an easy-to-use inventory system and allows you to sell on a variety of platforms, including Facebook, Instagram, and Pinterest. In contrast to its rivals, Shopify’s trial period is very brief, and if you don’t utilize Shopify Payments as your payment gateway, you’ll have to pay transaction costs.

GoDaddy Pros and Cons

It’s a quick and simple option when GoDaddy employs ADI to quickly develop online storefronts. Additionally, it covers a broad number of industries, making it a viable choice for virtually any eCommerce aspirations. However, you can’t sell digital goods and some of GoDaddy’s services are shallow and subpar.

A detailed comparison between Godaddy vs Shopify

Ease of Use: Which Seems More Seamless?

Operating a business is challenging. Building an online store shouldn’t feel like another more challenge to add to the pile when there are already so many invoices, client pitches, and other chores to manage.

If Shopify were challenging to use, it probably wouldn’t be so well-liked. The truth is that Shopify is simple to use. It only takes a few clicks to sign up for the free trial, and the drag-and-drop layout makes creating your store feel effortless. But it falls short of GoDaddy.

GoDaddy wins the prize for user-friendliness. With just a few questions about your company and sector, its ADI may quickly create an entire eCommerce store, and after that, you’ll be presented with a website that’s ready for publishing.

Nevertheless, it must be acknowledged that GoDaddy limits your creative freedom by using ADI. Shopify provides you with the tools you need to incorporate your brand’s mission into your online business.

Design Flexibility: Can You Get Creative?

Shopify offers more than 60 themes, all of which were made by individual designers. The paid themes range in price from $100 to $180, but if you’re on a tight budget, there are also 9 free options available.

The functionality of Shopify’s themes includes a product zoom option, which gives customers a more engaging shopping experience. The user was taken into consideration when creating each of Shopify’s themes, which have a shopping cart symbol in the upper right corner.

More than 1,500 distinct types of industry-specific websites can be ready with GoDaddy’s ADI. There are roughly 19 different theme options for each industry it serves, but once your site is generated, you won’t have any artistic control at all.

The templates coming from GoDaddy are somewhat basic. While this does let your products speak for themselves, you may want to seek elsewhere for fancy website layouts; we’d suggest starting with Squarespace.

Not to mention, both Godaddy vs Shopify provides themes that are mobile-responsive. This implies that your online store will reorganize itself to fit on any size screen, maintaining a modern appearance across all devices.

Marketing

Marketing tools

Shopify offers consumers a wide range of easily accessible marketing tools, such as built-in SEO tools and an intuitive blogging platform that allows store owners to keep their customers informed. Without a question, Shopify’s marketing features are the easiest to utilize.

• Features of a store’s marketing include:
• Launching a campaign
• Email advertising
• Smart Shopping on Google
• Instagram Ads
• Approach to a virtual assistant that you can use to assign tasks to and get marketing advice from

GoDaddy offers an outstanding selection of marketing tools. To assist consumers to stand out in the eCommerce industry, they give users access to a wide range of practical, effective, and strong features, such as:

• Send free abandoned cart recovery emails and email marketing
• Sync with online marketplaces and social selling
• Sending SMS alerts
• SEO tools
• Allow consumers to review products

SEO

With the help of analytical and statistical tracking tools, it is possible to use Shopify to construct web stores that are optimized for search engines. This platform is referred to as being SEO-friendly.

Users of Shopify can configure and update basic SEO parameters for more effective web store optimization. In the end, this ensures that their project will appear higher in the search results. Additionally, it makes it possible to modify basic SEO settings, including meta tags for various web pages and categories, titles, descriptions, image ALT tags, and more. Users are responsible for completing the project’s SEO criteria.

Shopify makes it simple for users to monitor their web store’s data, and assess its current locations, traffic patterns, and sources, as well as other critical elements affecting the growth of users’ web stores in search engines. Additionally, Shopify can automatically generate a sitemap for users’ online stores, which is crucial for beginners.

GoDaddy offers a sophisticated SEO Wizard that enables consumers to frame search engine parameters for their web store optimization. Users must complete meta tag entries and set up redirects for individual website pages as well as the entire website.

The absence of integrated data collection tools in GoDaddy’s service is a drawback. Google Analytics must be integrated by users to track traffic volume and origins, the number of new and returning visitors, popular websites, and other factors linked to the web store.

Blogging

Shopify has a decent blogging engine that enables users to link and manage a blog that is loaded with functionality. Additionally, by keeping customers informed of news and advancements for store owners, the platform contributes to higher customer engagement levels.

GoDaddy offers a cutting-edge blogging platform that enables users to create and connect their online store to a blog. Here, posts may be added and managed, comments can be enabled, and blog layouts were picked to catch readers’ eyes.

Mobile apps

Both Godaddy vs Shopify offer mobile apps that allow you to manage your store while on the go.

Although GoDaddy offers a number of apps that are related to its wide range of business endeavors, the one you’ll need for maintaining your website is simply called “GoDaddy.”

However, you should be aware that this software is only right now accessible in the US.

You can record site traffic and product orders in-depth from your phone with the GoDaddy app. It features nearly all of the capabilities of the desktop website builder and effortlessly integrates with GoDaddy Payments, the integrated payment processor offered by GoDaddy.

The majority of user ratings for this software are favorable; the Android version has a rating of 4.2 out of 5, while the iOS version has a rating of 4.8 out of 5 in the Apple store.

While Shopify offers a number of applications, “Shopify” and “Shopify Point of Sale” are the two you’ll need most to manage your store while on the move.

You can manage inventory, examine orders, and other fundamental e-commerce chores using the main Shopify interface. On the Apple and Google Play app stores, it presently has ratings of 4.6 and 4.1 out of 5 respectively.

The “Shopify POS” app enables you to sell products in person and connect your inventory with your online store using the Shopify point-of-sale system.

Android users are less fond of this; it currently has a 3.6 out of 5-star rating on the Google Play store. Problems with connectivity are a common complaint.

It receives a higher rating of 4.5 out of 5 from iOS users, nevertheless.

Payment Options and Fees: How Much Does it Cost to Sell?

You can sell to a larger customer base and increase your income by agreeing to more payment options. Moreover, it’s crucial that the platform you choose has a variety of payment methods and reasonable transaction costs.

Shopify offers a wide range of payment alternatives. It takes a variety of payment methods, including cash on delivery and cryptocurrencies as well as PayPal, Stripe, Amazon Pay, and ApplePay.

However, Shopify is less inclusive when it comes to transaction fees. Unless you utilize Shopify Payments, the platform’s own payment gateway, you must pay transaction fees for all payment gateways. This means that when utilizing Shopify Payments, you simply pay the standard credit card rates levied by the credit provider.

Another area where GoDaddy does just about fine is in this one. It supports Apple Pay through Stripe and the three primary payment methods, PayPal, Stripe, and Square. GoDaddy redeems itself, nevertheless, by not charging any payment gateway any transaction fees. Similar to Shopify Payments, the only cost you will incur is the standard credit card transaction fee, which is typically 2.2% of each sale.

Help and Support: Which Godaddy vs Shopify Offers is The Bigger Helping Hand?

A successful eCommerce empire must have strong customer support to keep its online store operating, the cash flow flowing, and the consumers satisfied. But which tool is most beneficial?

Shopify really goes all out this time. Along with email and social media support, it also offers round-the-clock phone and lives chat services. Additionally, a forum is available to assist you with any problems you might encounter. Briefly, with Shopify, you never feel lost or confused.

GoDaddy is also quite useful. It’s one of the most helpful platforms available right now, offering live chat support, phone support, and online tutorials. Even a specialized Twitter help account is available. Nevertheless, it’s a little bit limited because of not offer any tech tickets or 24/7 live chat.

Pricing

GoDaddy Pricing

You must choose GoDaddy’s most expensive plan if you want e-commerce functionality. When invoiced annually, its eCommerce plan is $25 per month. The company offers additional programs that cost between $10 and $20 a month but do not allow you to sell goods or services online.

Shopify Pricing

Nearly every plan and price level that Shopify offers is much more expensive than the GoDaddy plan. Basic Shopify, the least expensive full-service package, costs $29 per month. Additionally, there is Advanced Shopify at $299 per month and Standard Shopify at $79 per month.

Shopify Starter, available at $5 per month, is special for extremely tiny e-commerce businesses. Although you can’t create an online store with this plan, you can sell your things on social media or by posting links to other websites. Shopify Plus, which offers quote-based pricing and a monthly price starting at $2,000, is another option for an enterprise-level solution.

Up to the plan you select, Shopify’s processing fees also change. Fees for processing online credit cards range from 5% for the cheapest plan to 2.4% plus 30 cents for the Advanced plan. The prices Shopify charges for using payment providers other than Shopify Payments are significantly better for the more costly plan, and the rates in person are a little better.

The more expensive package can end up being a better deal based on how many transactions you execute each month.

Conclusion

We come to the end of the topic of Godaddy vs Shopify. We hope you have seen various aspects of the two platforms depending on the pros and cons, price, marketing tools, etc. If you want to grasp more useful típ, don’t forget to follow our blog. Besides, you can contact us to receive enthusiastic support for our Shopify development service.

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