Overview
Our customer is a modern fashion brand in the UK which has followed the sustainability trend and never missed the power of the internet to connect with customers. The business initially concentrated only on offline sales. But in 2019, it made the decision to broaden its audience by launching the online platform.
Requirements
In order to more easily manage the site, particularly with regard to product management, the company needed to add functionalities.The company’s decision to make this project was also influenced by the need to adopt a more mobile-first strategy.
Our requirements include:
- Sticky parts and related product swatch
- Customized functions work correctly and fast
- Perfect layouts with provided PSD on desktop, tablet, mobile
- All functions and animations on site must be smooth and fast
Some features which add into their ecommerce website include:
- A new responsive theme.
- Sticky sidebar menu.
- Sticky product information on the product page
- Related products (same model, different colors) as product swatches
- Instagram shopping
- Newsletter pop-up
- Size guide pop-up on product page
- Additional information on the product page as tabs
Solutions
In order to meet all the requirements of our customers we did the following optimization:
- Write Bigcommerce out-of-the-box function for displaying related products as swatches.
- Use Instagram shopping
- Integrate with Klaviyo for newsletter pop-up
Results
As a result of effective work by Magesolution, this brand has a fantastic Bigcommerce fashion store for world-class fashion in the UK. We want to make our clients successful. This allowed the client to successfully create a market presence online. Additionally, they witnessed a large increase in their online sales.
